WJLA-TV on Twitter: Do You Really Care?

Feature segment on Washington DC’s ABC news affiliate WJLA-TV (Channel 7) aired today, asking – and answering – the question: do you really care what your friends are doing? Not if it’s: going to the bathroom, going to the doctor, sitting in traffic. Segment quotes me as the “expert,”…

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No Excuses: It Takes 5 Mins to Get Onto Twitter

Ten minutes max. Really. There are no excuses. You can pull out the “too much time” card for getting traction with social media and social networking. But don’t try it for “setting up” a Twitter account. Won’t fly. Just got off…

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Why Corporate Silos Are Strangling Social Media

I’ve had the opportunity to speak with communications folks at two very large organizations in the past few days: one a Fortune 500 company, the other a national nonprofit (neither is a client).  Both are eager to use more social media (especially…

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