As part of Sydney’s Amplify Festival, I gave a keynote to executives and managers of AMP, one of Australia’s largest and oldest financial institutions. The topic was how to surprise and delight your customers and specifically, Five Truths About Marketing to Baby Boomers With Social Media. Details here. In addition, I gave a version of this keynote to AMP Capital Investors. More about AMP’s Amplify ‘11 Festival here. Check out some photos of my phenomenal trip to Sydney.
My radio interview on Friending Over 50 with Australia’s ABC Radio National here.