We shared a six-seater helicopter tour of San Francisco. It was awesome.  Anyway, my heli seatmate was a fellow attendee at The Big Seminar - a three-day event in San Francisco (Aug. 22 - 24) that’s the best direct response marketing conference I’ve ever attended.

golden_sausalito.JPEGYeah, I know. The conference page is filled with screaming sales copy. Ignore it. These guys know how to sell.

A recent study by Osterman Research concluded that "a typical email user will spend about 1.7 weeks just managing their mailbox, or about 3% of their time at work." Based on an annual salary of $60,000, that's a productivity cost of $2,000 a year. Thanks to Sue Duris of M4 Communications for this tidbit. A recent study by Osterman Research concluded that "a typical email user will spend about 1.7 weeks just managing their mailbox, or about 3% of their time at work." Based on an annual salary of $60,000, that's a productivity cost of $2,000 a year. Thanks to Sue Duris of M4 Communications for this tidbit.
Barbara Feldman has penned the best explanation of RSS I've run across. She's an Internet entrepreneur who clearly never sleeps. She runs SurfNetKids and publishes a weekly newsletter as well as several blogs. She's now offering her e-newsletter as an RSS feed. What does this mean? You can subscribe to her newsletter using a news aggregator. This bypasses delivery by email all together. And thus avoids the problem of spam filters Barbara Feldman has penned the best explanation of RSS I've run across. She's an Internet entrepreneur who clearly never sleeps. She runs SurfNetKids and publishes a weekly newsletter as well as several blogs. She's now offering her e-newsletter as an RSS feed. What does this mean? You can subscribe to her newsletter using a news aggregator. This bypasses delivery by email all together. And thus avoids the problem of spam filters blocking email messages. You can also read about RSS in the September 2003 issue of PC World. Heck, it'll soon be old hat...
I have no idea what possessed me to write about my dog last week. I guess I liked the headline, "My dog barfed." A colleague just emailed to ask whether I had lost my mind. Particularly after permission marketing guru Seth Godin noted that I don't blog about "cats, the weather or my mood." Well, he's a dog, OK? And that's all you're gonna hear about him. Unless he dies. He's really old. Back to regular programming... only serious I have no idea what possessed me to write about my dog last week. I guess I liked the headline, "My dog barfed." A colleague just emailed to ask whether I had lost my mind. Particularly after permission marketing guru Seth Godin noted that I don't blog about "cats, the weather or my mood." Well, he's a dog, OK? And that's all you're gonna hear about him. Unless he dies. He's really old. Back to regular programming... only serious stuff about online marketing. Well, maybe a few exceptions. This is a blog, right?
Think this kind of thing is purely the stuff of a Woody Allen comedy? Nope. When I got up this morning at 5:55 AM (early for me), my aging Labrador came upstairs to greet me... and to barf at my feet. It was soooo gross. Went downstairs to let the dog out and discovered... yup, more of it. P.S. Sorry, Seth. But he's a dog; not a cat. (Special thanks to brilliant cartoonist Brad Fitzpatrick for the illustration.)

On the evolving topic of "Can you pitch a blog?" with an article or clever idea… I was emailing back and forth today with Seth Godin (he’s a WordBiz Report subscriber). He wrote to say, "Great promo gimmick! Here’s my (suggested) name: Blue Walnut."

To explain, I’m running a naming contest this week, inviting WordBiz readers to suggest a title for my new E-newsletter Seminar Report coming out this month.

I’ll be upfront. I stole the

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I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.

 

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