blogging-1.2-small.gif That's the subtext of the WordBiz Blogging Seminar in Washington DC on June 30, 2004. Think blogs are a fad? That they have to be "cool"? Think again... Join me at a half-day seminar and I'll convince you otherwise. A blog may be the perfect communications tool to add to an association, non-profit or content-driven Web site. It can complement an e-newsletter, enable anyone on your staff or team to publish instantly to the Web... AND blogging-1.2-small.gif That's the subtext of the WordBiz Blogging Seminar in Washington DC on June 30, 2004. Think blogs are a fad? That they have to be "cool"? Think again... Join me at a half-day seminar and I'll convince you otherwise. A blog may be the perfect communications tool to add to an association, non-profit or content-driven Web site. It can complement an e-newsletter, enable anyone on your staff or team to publish instantly to the Web... AND drive more traffic to your site. Interested? Learn more and register for this $249 event. Limited to 30 participants. Last year's WordBiz Seminar on E-newsletters was a sell-out. So don't wait if you're interested...
That's Bill Myers' Tip of the Week. He writes, "... if a customer is going to make a purchase, they decide to do so early on in the sales presentation. After that, they are just looking for reasons not to buy." And yet... tests show that looong Web page sales letters are effective. My gut instinct is to side with Bill on this one. Trouble is, that's my gut. It may not be my customer's. Read his article here. Waddya think? That's Bill Myers' Tip of the Week. He writes, "... if a customer is going to make a purchase, they decide to do so early on in the sales presentation. After that, they are just looking for reasons not to buy." And yet... tests show that looong Web page sales letters are effective. My gut instinct is to side with Bill on this one. Trouble is, that's my gut. It may not be my customer's. Read his article here. Waddya think?
In your HTML e-newsletter, that is. That's the subject of a mini column I wrote for today's issue of BtoB E-mail Marketer Insight. Sounds counter intuitive but it's really not. By limiting the number of hypertext links, you narrow down your readers' choices. Make 'em click where you want them to click. In your HTML e-newsletter, that is. That's the subject of a mini column I wrote for today's issue of BtoB E-mail Marketer Insight. Sounds counter intuitive but it's really not. By limiting the number of hypertext links, you narrow down your readers' choices. Make 'em click where you want them to click.

Google yourself… That’s today’s pithy two-word tip from personal branding guru William Arruda. As he puts it: “Being Googled reveals how visible you are on the Web, and visibility (at least among your target audience) is critical to successful personal branding. Your Google results also become useful data points for those who are looking to make decisions about you.”

So… I googled him.  24,700 results for Arruda. #1 points to his

OK, sounds trivial. But there's an art to including all the right info in order to comply with CAN-Spam AND to make your newsletter as reader-friendly as possible. Great Ezine-Tips article today by Christopher Knight on How to properly format your ezine footer. OK, sounds trivial. But there's an art to including all the right info in order to comply with CAN-Spam AND to make your newsletter as reader-friendly as possible. Great Ezine-Tips article today by Christopher Knight on How to properly format your ezine footer.
MarketingSherpa is running a contest for best blog on the topics of marketing, advertising, PR or small business. Fun idea. Five sensible criteria: 1. personality; 2. usefulness; 3. writing style; 4. usability & design; 5. would you revisit? Vote here. MarketingSherpa is running a contest for best blog on the topics of marketing, advertising, PR or small business. Fun idea. Five sensible criteria: 1. personality; 2. usefulness; 3. writing style; 4. usability & design; 5. would you revisit? Vote here.

About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.

 

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