After the question, "Er, what is a blog?" the 2nd most-oft asked question I get is, "I barely have time as it is to a) publish an e-newsletter or ezine b) maintain my Web site c) write anything coherent... how in heck will I find time to blog and often would I have to do it?" The answer... not that often. But several times a month at a minimum. If you've launched a blog and are not posting new entries once a week or so, you're not

After the question, "Er, what is a blog?" the 2nd most-oft asked question I get is, "I barely have time as it is to a) publish an e-newsletter or ezine b) maintain my Web site c) write anything coherent... how in heck will I find time to blog and often would I have to do it?" The answer... not that often. But several times a month at a minimum. If you've launched a blog and are not posting new entries once a week or so, you're not blogging enough. The name of the game is fresh. Fresh content, fresh ideas, fresh ways of thinking, fresh links. So, regretfully, I've de-listed David Allen from my list (see right) of Thought Leadership Blogs. Allen is author of Getting Things Done and a sought-after productivity consultant. He gives workshops to Fortune 500 companies as well as individual professionals. Yeah, I actually check…

Much as I advocate using a blog to "circumvent" traditional media for publicity, thought leadership, etc., it sure is nice to get written up in a national magazine. Entrepreneur called me back in August and interviewed me on the topic of "Blogger's Block" - their idea, not mine. And of course it makes a great title. Get the scoop on Blogger's Block here. It's on page 32 of the December issue of the magazine.

Much as I advocate using a blog to "circumvent" traditional media for publicity, thought leadership, etc., it sure is nice to get written up in a national magazine. Entrepreneur called me back in August and interviewed me on the topic of "Blogger's Block" - their idea, not mine. And of course it makes a great title. Get the scoop on Blogger's Block here. It's on page 32 of the December issue of the magazine.

entmag_tophdr.gif This wasn't my topic. But it makes a good headline. And it's nice to be featured in the December 2004 issue of Entrepreneur Magazine. Get the scoop on Blogger's Block. entmag_tophdr.gif This wasn't my topic. But it makes a good headline. And it's nice to be featured in the December 2004 issue of Entrepreneur Magazine. Get the scoop on Blogger's Block.

PRWeb is a nifty service for distributing your press releases online. But the good folks behind it need a blogging lesson. I'm going to hold up their latest post (it's old too... nothing new since Nov. 4, 2004) as an example of how & what not to write in a business blog:

"PRWeb Founder David McInnis and Director of Stategic Channels Mick Jolly will host a booth at the WebmasterWorld’s World Search Conference in Las Vegas, Nevada. The

PRWeb is a nifty service for distributing your press releases online. But the good folks behind it need a blogging lesson. I'm going to hold up their latest post (it's old too... nothing new since Nov. 4, 2004) as an example of how & what not to write in a business blog:

"PRWeb Founder David McInnis and Director of Stategic Channels Mick Jolly will host a booth at the WebmasterWorld’s World Search Conference in Las Vegas, Nevada. The event will take place on November 16th through the 18th and will be held at the beautiful Las Vegas Convention Center.

If you are in Las Vegas for business and fun come by and say hello. We would love to meet you.

If you are like us you will enjoy all that is taking place during the show as well as the after…

Take a look at B2B copywriter Bob Bly's new blog. It went up today. Yes, this is the same Bob Bly who said blogging as a marketing tactic is a bunch of hooey in his DMNews column that was published exactly three weeks ago today. It raised a firestorm of rebuttal. (Here's mine. It ran as a Letter to the Editor in the Nov. 9, 2004 DMNews.) Bob is not defecting to the blogosphere, mind you. At least that's what he said in an email to me

Take a look at B2B copywriter Bob Bly's new blog. It went up today. Yes, this is the same Bob Bly who said blogging as a marketing tactic is a bunch of hooey in his DMNews column that was published exactly three weeks ago today. It raised a firestorm of rebuttal. (Here's mine. It ran as a Letter to the Editor in the Nov. 9, 2004 DMNews.) Bob is not defecting to the blogosphere, mind you. At least that's what he said in an email to me a few moments ago. The point of his blog, he wrote, is to "(discuss) why I believe direct marketing beats any other type of marketing for producing immediate sales results." It'll be fun to see how this plays out in the blogosphere. Anyone care to comment?!

Take a look at B2B copywriter Bob Bly's new blog. It went up today. Yes, this is the same Bob Bly who said blogging as a marketing tactic is a bunch of hooey in his DMNews column that was published exactly three weeks ago today. It raised a firestorm of rebuttal. (Here's my mine. It ran as a Letter to the Editor in the Nov. 9, 2004 DMNews.) Bob is not defecting to the blogosphere, mind you. At least that's what he said in an email to Take a look at B2B copywriter Bob Bly's new blog. It went up today. Yes, this is the same Bob Bly who said blogging as a marketing tactic is a bunch of hooey in his DMNews column that was published exactly three weeks ago today. It raised a firestorm of rebuttal. (Here's my mine. It ran as a Letter to the Editor in the Nov. 9, 2004 DMNews.) Bob is not defecting to the blogosphere, mind you. At least that's what he said in an email to me a few moments ago. The point of his blog, he wrote, is to "(discuss) why I believe direct marketing beats any other type of marketing for producing immediate sales results." It'll be fun to see how this plays out in the blogosphere. Anyone care to comment?! I'm also posting this entry on BlogWrite for CEOs if it's…

About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.

 

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