I've gotten the copy-edited [does copy-edited have a hyphen?? that's the kind of thing the copyeditor knows... and I don't] manuscript back from Portfolio and am going through it page by page.

I feel like I'm back in sixth grade. It's covered with red marks and scribbles in red pencil. I've been  instructed to respond to the copyeditor's suggested edits in a different color pencil. Not pen, mind you.

Oh, and to harken back to

I've gotten the copy-edited [does copy-edited have a hyphen?? that's the kind of thing the copyeditor knows... and I don't] manuscript back from Portfolio and am going through it page by page.

I feel like I'm back in sixth grade. It's covered with red marks and scribbles in red pencil. I've been  instructed to respond to the copyeditor's suggested edits in a different color pencil. Not pen, mind you.

Oh, and to harken back to pre-Internet days, the manuscript arrived as 250+ loose pages with a giant rubber band around them. Lots of details and stuff to pay attention to. But so far this isn't as taxing as writing the damn thing.

emailmarbg2006_small.gif * * * * 4 star review Email marketing may be out of fashion with all the talk of RSS, IMing and text messaging, but it's as powerful and effective as ever. That's the good news. The bad news is that there are dozens of variables to consider now that email is a mature marketing technique. So where do you start? With MarketingSherpa's 2006 Email Marketing Guide, of course. This is a chart and stat-filled reference from which you emailmarbg2006_small.gif * * * * 4 star review Email marketing may be out of fashion with all the talk of RSS, IMing and text messaging, but it's as powerful and effective as ever. That's the good news. The bad news is that there are dozens of variables to consider now that email is a mature marketing technique. So where do you start? With MarketingSherpa's 2006 Email Marketing Guide, of course. This is a chart and stat-filled reference from which you can glean dozens of insights. More importantly, you can create an immediate To Do list to improve your results. Why only four stars? It's almost too much to digest. The guide weighs in at 282 pages and includes 310 charts and maps. It's based on data contributed by 1,927 email marketers as well as 25 additional studies. That…

David Kline, co-author of one of the handful of books published thus far on blogging (Blog! How the Newest Media Revolution Is Changing Politics, Business and Culture) just emailed to say he's working on an article about what's holding the F500 back from blogging and what it will take for blogging to go mainstream. He asked for my thoughts and I responded:

Fear & blogging on the blogosphere Long Tail
(with apologies to Hunter S.

David Kline, co-author of one of the handful of books published thus far on blogging (Blog! How the Newest Media Revolution Is Changing Politics, Business and Culture) just emailed to say he's working on an article about what's holding the F500 back from blogging and what it will take for blogging to go mainstream. He asked for my thoughts and I responded:

Fear & blogging on the blogosphere Long Tail
(with apologies to Hunter S. Thompson)

Fear is the single most important thing holding corporate America back from embracing blogging. Fear of being open, fear of a two-way conversation, fear of controlling the message, fear of the time commitment. Just makes sense. If you put blogging in the basket of corporate communications it runs absolutely antithetical to so-called current best practices.

So what will make this change? Again, fear. Fear of not embracing…

2006wisdom Just out today is MarketingSherpa's 2006 Marketing Wisdom report. It's a great example of using your customers to create content for you. The Sherpa folks sent out a survey link in December asking the 100,000-plus readers of their email newsletters to submit a lesson learned or useful anecdote from 2005. The results - from 110 readers - are compiled in a nifty looking PDF report.

Also clever, the report has an upscale sponsor,

2006wisdom Just out today is MarketingSherpa's 2006 Marketing Wisdom report. It's a great example of using your customers to create content for you. The Sherpa folks sent out a survey link in December asking the 100,000-plus readers of their email newsletters to submit a lesson learned or useful anecdote from 2005. The results - from 110 readers - are compiled in a nifty looking PDF report.

Also clever, the report has an upscale sponsor, search marketing firm Omniture. This kind of "free" download is a win-win all around. Passalong or word-of-mouth marketing for Sherpa, in addition to sponsorship revenue. The glory of being published if you're one of the contributors.

The readers who contributed are from small companies and big, including American Red Cross, CompUSA and…

In case you missed it, "podcast" was declared 2005 word of the year by the New Oxford American Dictionary. The concept is simple and yet profound. Podcasts are audio files - talk radio with music thrown in - that you can download, "unhook" from the Internet and carry away with you in an iPod or other MP3 player to listen to at your convenience.

And who's creating them? Everybody, it seems, from Fortune 500s like Whirlpool and IBM to,

In case you missed it, "podcast" was declared 2005 word of the year by the New Oxford American Dictionary. The concept is simple and yet profound. Podcasts are audio files - talk radio with music thrown in - that you can download, "unhook" from the Internet and carry away with you in an iPod or other MP3 player to listen to at your convenience.

And who's creating them? Everybody, it seems, from Fortune 500s like Whirlpool and IBM to, no surprise, NPR. They're a marketer's dream, really. Whether you're sponsoring a podcast or creating one of your own, you can follow your customer just about... anywhere.

But here's a dirty little secret... while it's easier than ever to subscribe to podcasts via iTunes, podcasts are still not as easy to create as are blogs with their one-click publishing tools.

I'm still trying to figure out…

Nice tidbit in Big Blue bit by the blogging bug on how IBM speechwriter Christopher Barger started blogging on his own, was discovered by his bosses, "panicked" - and then got promoted. Reporter Julie Alterio interviewed (and quoted) me for this nicely-written article in the Westchester Journal News (Jan. 9, 2006). Also see her companion piece: Podcasts a hit inside and outside IBM. Interesting how podcasts are being used as an

Nice tidbit in Big Blue bit by the blogging bug on how IBM speechwriter Christopher Barger started blogging on his own, was discovered by his bosses, "panicked" - and then got promoted. Reporter Julie Alterio interviewed (and quoted) me for this nicely-written article in the Westchester Journal News (Jan. 9, 2006). Also see her companion piece: Podcasts a hit inside and outside IBM. Interesting how podcasts are being used as an educational as well as communications tool on corporate intranets.

 

About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.

 

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