Digital_domain_073006Cool to be quoted yesterday in Randall Stross's Digital Domain column in The Sunday New York Times Business section (July 30, 2006). Stross interviewed me at length for the article and mentioned The Corporate Blogging Book "which Portfolio Hardcover is to publish this week." He began by positing that CEOs tend to avoid high-risk activities like sky diving and rock climbing... and blogging. But why? He goes on to cite Sun Microsystems Digital_domain_073006Cool to be quoted yesterday in Randall Stross's Digital Domain column in The Sunday New York Times Business section (July 30, 2006). Stross interviewed me at length for the article and mentioned The Corporate Blogging Book "which Portfolio Hardcover is to publish this week." He began by positing that CEOs tend to avoid high-risk activities like sky diving and rock climbing... and blogging. But why? He goes on to cite Sun Microsystems Fortune 500 CEO blogger Jonathan Schwartz (the only F500 CEO blogging publicly). Schwartz's comments on his blog in the wake of Sun's most recent quarterly earnings announcement are a "tonic," writes Stross. "Tonic" is a great descriptor, I think, for the effect of Schwartz's blog entry. What Jonathan writes isn't earth shaking but it's a spirit booster and we all know…

Digital_domain_073006Cool to be quoted yesterday in Randall Stross's Digital Domain column in the Sunday New York Times Business section (July 30, 2006). Stross interviewed me at length for the article and mentioned The Corporate Blogging Book "which Portfolio Hardcover is to publish this week." He began by positing that CEOs tend to avoid high-risk activities like sky diving and rock climbing... and blogging. But why?

He goes on to cite Sun

Digital_domain_073006Cool to be quoted yesterday in Randall Stross's Digital Domain column in the Sunday New York Times Business section (July 30, 2006). Stross interviewed me at length for the article and mentioned The Corporate Blogging Book "which Portfolio Hardcover is to publish this week." He began by positing that CEOs tend to avoid high-risk activities like sky diving and rock climbing... and blogging. But why?

He goes on to cite Sun Microsystems Fortune 500 CEO blogger Jonathan Schwartz (the only F500 CEO blogging publicly). Schwartz's comments on his blog in the wake of Sun's most recent quarterly earnings announcement are a "tonic," writes Stross.

"Tonic" is a great descriptor, I think, for the effect of Schwartz's blog entry. What Jonathan writes isn't earth shaking but it's a spirit booster and we…

Here's a tips article the WOMMA folks posted to their blog:

How to Confront Your Fear of Corporate Blogging (5 tips from author and blogger Debbie Weil)

P.S. I didn't write the below. I.e. they're not my words exactly. But the tips are good. I've got a whole chapter on Fear of Blogging in my new book, The Corporate Blogging Book.

Tip #1. Think about blogging strategically
Ask yourself these questions: Why does it really make sense

Here's a tips article the WOMMA folks posted to their blog:

How to Confront Your Fear of Corporate Blogging (5 tips from author and blogger Debbie Weil)

P.S. I didn't write the below. I.e. they're not my words exactly. But the tips are good. I've got a whole chapter on Fear of Blogging in my new book, The Corporate Blogging Book.

Tip #1. Think about blogging strategically
Ask yourself these questions: Why does it really make sense for you to add a blog to your marketing communications strategy? What is it that you really want to say? What are your customers really interested in?

Tip #2. Consider starting an event-specific blog
If taking on a project with no end to it feels overwhelming, begin a blog surrounding a certain event. You may find that there's a long-term tie-in, and you…

I've been saying this for awhile (and it's in my new book, The Corporate Blogging Book, on, er, pages 76 and 77). Namely, multiple-author corporate blogs will become more and more common as folks weary of the constant pressure to update and maintain a blog.

Now along comes Ana Marie Cox (aka Wonkette) to say the same thing in an interesting interview with The New York Times' David Pogue.

Wonkette's Ingredients for a Successful Blog

I've been saying this for awhile (and it's in my new book, The Corporate Blogging Book, on, er, pages 76 and 77). Namely, multiple-author corporate blogs will become more and more common as folks weary of the constant pressure to update and maintain a blog.

Now along comes Ana Marie Cox (aka Wonkette) to say the same thing in an interesting interview with The New York Times' David Pogue.

Wonkette's Ingredients for a Successful Blog (July 27, 2006 in Circuits):

Excerpt:

"DP: So what are the ingredients then for a successful  blog, apart from being entertaining or snarky?

AMC: I think it’s changing. Six months, a year ago, I would have talked about what I think made Wonkette successful and makes Gawker successful, to a certain extent, and other blogs: A strong, defined personality with a sense of humor about themselves. An ability to filter news quickly and…

Feel like a fool. It's over. If you don't know what I"m talking about, so much the better. If you do know, you'll understand why I'm not gonna link to anything.

Feel like a fool. It's over. If you don't know what I"m talking about, so much the better. If you do know, you'll understand why I'm not gonna link to anything.

debbie_weil_signing_the_corporate_blogging_book.jpgMore pics of Washington's blogging cognoscenti, as well as corporate blogger wannabes, who came to the pre-release party in downtown Washington DC - yes, one week before the official pub date of August 3rd! peter_klaus_john_aravosis.jpgJohn Aravosis of Americablog fame (at right) was there. A bunch of my friends from Fleishman-Hillard (co-hosts of the event) came, including Peter Klaus (at left). pat_cleary_nam_blogger.jpg And of course local celebrity corporate bloggers from the book, debbie_weil_signing_the_corporate_blogging_book.jpgMore pics of Washington's blogging cognoscenti, as well as corporate blogger wannabes, who came to the pre-release party in downtown Washington DC - yes, one week before the official pub date of August 3rd! peter_klaus_john_aravosis.jpgJohn Aravosis of Americablog fame (at right) was there. A bunch of my friends from Fleishman-Hillard (co-hosts of the event) came, including Peter Klaus (at left). pat_cleary_nam_blogger.jpg And of course local celebrity corporate bloggers from the book, including Pat Cleary of NAM (at left), Kevin Holland of ACCABuzz and Cheryl Contee of BloggerRelations. Ken Yarmosh live blogged the event with this spot-on comment:
"There is an interesting crowd here but for the most part they do seem very non-bloggy. Despite the echoes we often hear in the halls of geek-dom, the blogosphere is not saturated…

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I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.

 

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