Melcrumthumbnail My friends over at Melcrum Publishing are running a Social Media Usage survey. Click here to take it (it's quick).

You get a nifty free download at the end: Melcrum's Quick Start Guide to Social Media for Internal Communicators (a 23-page PDF).

The survey is aimed at large corporations and asks about your use (or intended use) of blogs, wikis, podcasts, social bookmarking tools, RSS, Second Life, online video, etc.

Social Media

Biz_week_cover_1 No, not because I was one of the unlucky passengers to be stranded at JFK last week (or detained on a plane on the tarmac for 10 hours… my idea of hell). But because I FedExed overnight a signed copy of The Corporate Blogging Book to CEO David Neeleman at JetBlue’s headquarters in Forest Hills, NY.

I enclosed a note, commending Chapter 5 (with tips on CEO blogging) and suggested a number of ways JetBlue could improve Neeleman’s blog

zane_safrit.jpgAnother great show with CEO blogger Zane Safrit (full disclosure: his company, Conference Calls Unlimited, is one of our loyal sponsors).  We talked about the growing phenomenon of CEO blogs and what - or whether - to post in a crisis.

Specifically, we zeroed in on JetBlue's David Neeleman who has apparently been moved to tears over the plight of his stranded passengers due to a severe winter storm. But (as of Feb. 20, 2007 when this

Jet_blue_blog_1 JetBlue CEO David Neeleman launched a blog in September 2006. He calls it a FlightLog.

But... OOPS. He hasn't posted a new entry since Feb. 1st, despite the uproar from angry passengers over the dozens of flights cancelled because of last week's winter storm.

A couple of thoughts: I looked more closely at Neeleman's FlightLog and realized that technically it really isn't a "blog" I.e. you can't link to individual entries, you can't

Jet_blue_blog_1 JetBlue CEO David Neeleman launched a blog in September 2006. He calls it a FlightLog.

But... OOPS. He hasn't posted a new entry since Feb. 1st, despite the uproar from angry passengers over the dozens of flights cancelled because of last week's winter storm.

A couple of thoughts: I looked more closely at Neeleman's FlightLog and realized that technically it really isn't a "blog" I.e. you can't link to individual entries, you can't leave a comment, and trackbacks aren't enabled for other bloggers who might want to link to Neeleman's postings.

There's also no RSS feed.

That's a problem and a puzzling one. Why suggest this is a blog - an interactive, easily discoverable (via RSS) Web page - when it isn't?

The bigger problem, of course, is the lapse…

Edelman_logo_1 Hey, this is cool news. Edelman PR is partnering with Philippe Borremans and me to sponsor our China Blogging Tour. It will take place in June 2007, to coincide with the publication of The Corporate Blogging Book in Mandarin Chinese. We'll be visiting Shanghai and Beijing to make presentations and do workshops on corporate blogging and RSS. And documenting our tour with videoblogging and other commentary.

Phil_borremans_debbie_weil_3 Philippe and I (we think

Edelman_logo_1 Hey, this is cool news. Edelman PR is partnering with Philippe Borremans and me to sponsor our China Blogging Tour. It will take place in June 2007, to coincide with the publication of The Corporate Blogging Book in Mandarin Chinese. We'll be visiting Shanghai and Beijing to make presentations and do workshops on corporate blogging and RSS. And documenting our tour with videoblogging and other commentary.

Phil_borremans_debbie_weil_3 Philippe and I (we think we make a great team, BTW) look forward to a fast learning curve as we tap into Edelman's knowledge of social media and blogging in the PRC. (See Edelman's Corporate Guide to the Corporate Blogosphere.)

A special thanks…

steve_high_res.jpg Great interview with Steve Rubel in a live broadcast from Voice America's Phoenix, AZ studio. The audio quality is so much better when you're talking into a mike. Felt like a real radio host. Steve, as most everyone knows, is a senior VP of Edelman PR as well as the publisher of Micro Persuasion, a Technorati Top 100 blog.

Squaw_Peak in_Phoenix.jpgI'm in Arizona this week courtesy of my husband who's attending a conference. The weather is glorious (cool but

About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.

 

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