Thanks to Steve Clayton for alerting me to these two cartoons. Hmmm.... so ghostblogging (ghostwriting a blog) is on the rise according to Scott Adams. I've publicly said I think ghostblogging is wrong.

But "wrong" is kind of a feeble word when it comes to the realities of corporate life. Let's just hope the ghostbloggers are witty, smart, in tune with the blogosphere and willing to dig out the nuances of an executive's thinking.

Thanks to Steve Clayton for alerting me to these two cartoons. Hmmm.... so ghostblogging (ghostwriting a blog) is on the rise according to Scott Adams. I've publicly said I think ghostblogging is wrong.

But "wrong" is kind of a feeble word when it comes to the realities of corporate life. Let's just hope the ghostbloggers are witty, smart, in tune with the blogosphere and willing to dig out the nuances of an executive's thinking.

Dilbert_ceoblog_1

Dilbert_ceoblog_2

Congrats to Mario Sundar on the launch of a new corporate blog for LinkedIn. Mario has been publishing his own blog, Marketing Nirvana, for about a year (can't find the archives so I'm not sure when he started it).

It's one of my favorite resources for tips and insights related to corporate blogging. Looks like his blog helped him get his new job as Community Evangelist with LinkedIn.

See below for 10 things that work on the

Congrats to Mario Sundar on the launch of a new corporate blog for LinkedIn. Mario has been publishing his own blog, Marketing Nirvana, for about a year (can't find the archives so I'm not sure when he started it).

It's one of my favorite resources for tips and insights related to corporate blogging. Looks like his blog helped him get his new job as Community Evangelist with LinkedIn.

See below for 10 things that work on the new LinkedIn corporate blog

Linkedin_blog

... plus a few minor quibbles

1. Platform - LinkedIn is using TypePad*, a simple hosted platform for the blog. Perfect. Why reinvent the wheel?

2. Design - simple and clean; two columns.

3. Navigation - simple…

Bon_blog Ah, the language of Proust and the madeleine. I told my son the story of the madeleine when he was a little boy (how a tiny taste of a madeleine cookie unleashed a surge of memories; in fact, Proust's very long book, À La Recherche du Temps Perdu).

He was fascinated and always insisted on ordering madeleines whenever he saw them - hoping to spark some memories, no doubt.

Congratulations Eliza and Minor!

Now my older daughter,

Bon_blog Ah, the language of Proust and the madeleine. I told my son the story of the madeleine when he was a little boy (how a tiny taste of a madeleine cookie unleashed a surge of memories; in fact, Proust's very long book, À La Recherche du Temps Perdu).

He was fascinated and always insisted on ordering madeleines whenever he saw them - hoping to spark some memories, no doubt.

Congratulations Eliza and Minor!

Now my older daughter, Eliza, is getting married in two weeks. Congratulations Eliza and Minor! And she and her fiancé have madeleine biscuits on the dinner menu (paired with a tomato - lobster soup; it's delicious - I've tasted it).

All by way of saying that there's something magical (at least to me)…

Look at the mock-up below of a typical Amazon product page (this one for an iPod) and you'll get an idea of what social media looks like on a Web page. The schematic was created by Web designer and writer Joshua Porter. Shows 16 different ways that Amazon is including links to other related content, much of it created by users. [via Brian Oberkirch]

Amazonssocialfeatures_2

Only caveat I'd add is that the "sales rank" (at least for books) goes up and

Look at the mock-up below of a typical Amazon product page (this one for an iPod) and you'll get an idea of what social media looks like on a Web page. The schematic was created by Web designer and writer Joshua Porter. Shows 16 different ways that Amazon is including links to other related content, much of it created by users. [via Brian Oberkirch]

Amazonssocialfeatures_2

Only caveat I'd add is that the "sales rank" (at least for books) goes up and down dramatically so you can't be too reliant on that. On a good day The Corporate Blogging Book ranks under 5,000. On a bad sales day, it's at 100,000-plus. More useful would be a trend chart showing a product's ranking over time.

Peter_hirshberg Technorati chairman Peter Hirshberg gave a fab opening keynote at last week’s conference on corporate communication and technology held by The Conference Board in New York.

Apologies for taking so long to get this post up. I’ve been going non-stop. I was on the blogging panel for The Conference Board, did blog training with a corporate client and then was on another panel for the Annual ASJA meeting. Fun week in nyc.

Here are a few

All-day blog writing workshop for client.
All-day blog writing workshop for client.

About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.

 

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