I almost never comply when someone asks me to recommend their product/service. But this one is cool. Boris Simkovich, CEO of ZuulaCorp, emailed out of the blue to tell me about Zuula, his new search engine with a dedicated "blog" tab. Zuula also searches the Web, images, news and jobs.

It returns results from nine different blog search engines, including Technorati, IceRocket, Feedster, Blogpulse, Sphere, Bloglines, Blogdigger and

I almost never comply when someone asks me to recommend their product/service. But this one is cool. Boris Simkovich, CEO of ZuulaCorp, emailed out of the blue to tell me about Zuula, his new search engine with a dedicated "blog" tab. Zuula also searches the Web, images, news and jobs.

It returns results from nine different blog search engines, including Technorati, IceRocket, Feedster, Blogpulse, Sphere, Bloglines, Blogdigger and Topix.

Lifehacker recommends it.

Zula_logo_2

Clickz_logo Like so many others, I’ve long struggled with an overflowing email inbox. And a love/hate relationship with email. I wrote a column for ClickZ on Email Addiction over six years ago. It got more response from readers (from all over the world) than anything else I wrote for them.

I missed VC and well-known blogger Fred Wilson’s declaration of Email Bankruptcy on April 23, 2007. (VC Jeff Nolan filed for email bankruptcy the next day.)

Phone_m_2_gr_rt_2 I talked about this today in my teleconference on How to Write an Effective Corporate Blog.

The challenge, as I see it, is to identify someone in your organization who is capable of doing a number of different things which draw on different skills. A blog editor needs to:

1. Manage the technical or backend of the blog

This isn't hard to do once a blog is set up in TypePad, for example. But it still requires time to master the

Phone_m_2_gr_rt_2 I talked about this today in my teleconference on How to Write an Effective Corporate Blog.

The challenge, as I see it, is to identify someone in your organization who is capable of doing a number of different things which draw on different skills. A blog editor needs to:

1. Manage the technical or backend of the blog

This isn't hard to do once a blog is set up in TypePad, for example. But it still requires time to master the interface. You need to be a teensy bit techie in order to be comfortable doing this. It helps a lot if you can do simple HTML coding.

2. Understand the content strategy of your blog

What's the goal? Who…

Phone_m_2_gr_rt I'm running a 60-minute teleconference on Thursday: The Nitty Gritty of How to Write an Effective Corporate Blog.

Hope you'll consider tuning in. I'll be addressing the following:

- How to choose your blog writer(s)
- What the role of a blog editor is
- Ghostblogging: drawing the line between editing and ghostwriting
- How to train your writers in the basic elements of blog writing style
- Advanced tips for effective blog writing

Phone_m_2_gr_rt I'm running a 60-minute teleconference on Thursday: The Nitty Gritty of How to Write an Effective Corporate Blog.

Hope you'll consider tuning in. I'll be addressing the following:

- How to choose your blog writer(s)
- What the role of a blog editor is
- Ghostblogging: drawing the line between editing and ghostwriting
- How to train your writers in the basic elements of blog writing style
- Advanced tips for effective blog writing (linking tricks)
- How to keep the momentum going (finding content, motivating your bloggers)

Here are the details:


TIME: 1:00 PM Eastern (10:00 AM Pacific; 11:00 AM Mountain; 12 noon Central)
DURATION: 60 minutes
FEE: US $97 per person
Register now

Included with your…

I've been talking about this very phenomenon for a while now. Today there's an article by media columnist Howard Kurtz in The Washington Post titled: Don't Quote Me.

The point he makes is that executives often prefer to do an interview with a reporter by email these days. That's because the exec can post the *full* version of the exchange on her blog if the reporter edits or truncates the interview in a way she doesn't like.

GM

I've been talking about this very phenomenon for a while now. Today there's an article by media columnist Howard Kurtz in The Washington Post titled: Don't Quote Me.

The point he makes is that executives often prefer to do an interview with a reporter by email these days. That's because the exec can post the *full* version of the exchange on her blog if the reporter edits or truncates the interview in a way she doesn't like.

GM lashed back at The New York Times' "ban on rubbish"

Gm_fyiblog_2 Remember this? In June 2006 GM's Brian Akre posted a rant to their FYI blog, protesting both a Tom Friedman column and The New York Times' refusal (or lack of cooperation) to publish GM's side of the…

Karen_debbie_2 Had a wonderful lunch in Washington DC last week with Karen Christensen of Berkshire blog fame. Karen is CEO of Great Barrington, MA - based publishing company Berkshire Publishing Group. Recently she's been spending weeks at a time in China.

Notice her Beijing Olympics Pin affixed to her lapel. It's a collector's item which she picked up on a recent trip!

Guanxi One reason she's visiting so often is to promote her company's

Karen_debbie_2 Had a wonderful lunch in Washington DC last week with Karen Christensen of Berkshire blog fame. Karen is CEO of Great Barrington, MA - based publishing company Berkshire Publishing Group. Recently she's been spending weeks at a time in China.

Notice her Beijing Olympics Pin affixed to her lapel. It's a collector's item which she picked up on a recent trip!

Guanxi One reason she's visiting so often is to promote her company's publication, Guanxi: The China Letter. Guanxi means "relationships" and is pronounced Guan-shi.  The  newsletter is a "Guide for the 21st Century China Hand" of which there are many wannabes, myself included. (See the China Blogging Tour.)

She kindly…

About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.

 

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