content_strategy_thumbnail1.jpgShould you ghostblog for your CEO? Is anonymous blogging OK? Do you need a blog editor? All is revealed in the audio recording and enhanced PDF transcript of my April 2007 teleconference. Buy and download instantly. When the rubber meets the road, the content of your blog is what will determine its success or failure. By content I mean the topics, the writers, the voice, the links, the Comments from readers. The first teleconference content_strategy_thumbnail1.jpgShould you ghostblog for your CEO? Is anonymous blogging OK? Do you need a blog editor? All is revealed in the audio recording and enhanced PDF transcript of my April 2007 teleconference. Buy and download instantly. When the rubber meets the road, the content of your blog is what will determine its success or failure. By content I mean the topics, the writers, the voice, the links, the Comments from readers. The first teleconference in my series on corporate blogging focused on the knotty problem of how to create a content strategy for a corporate or organizational blog. [more]

persephone_shuttle_inside.jpgI've ordered four novels from the British publisher, Persephone Books, which specializes in 20th century novels written by neglected women authors. Each is wonderful reading and is published with a distinctive gray cover and a beautiful endpaper. Decidedly non-digital book selections but just what I'm hungering for.

Leave a comment below to share your reading picks for the summer

What about you? Click below on Leave a comment with

persephone_shuttle_inside.jpgI've ordered four novels from the British publisher, Persephone Books, which specializes in 20th century novels written by neglected women authors. Each is wonderful reading and is published with a distinctive gray cover and a beautiful endpaper. Decidedly non-digital book selections but just what I'm hungering for.

Leave a comment below to share your reading picks for the summer

What about you? Click below on Leave a comment with your own suggestions for summer reading.

I'm currently reading one of Persephone's newest re-issues: The Shuttle by Frances Hodgson Burnett. If that name is familiar, it should be. Burnett is the author of one of my favorite books as a child, The Secret Garden. But she also wrote adult novels. The Shuttle, 504 pages long and first published exactly 100 years ago, is…

ibm_blogging_report.jpgThis report is free. The Blogging Revolution: Government in the Age of Web 2.0, is a meaty guide to social media (great charts, tables, screenshots) that focuses on blogging in the public sector. The most intriguing case study is about how blogging is being used as part of the War on Terror by the U.S. Military. General James Cartwright, commander of the U.S. Strategic Command (STRATCOM), offers a fascinating glimpse into how blogs

ibm_blogging_report.jpgThis report is free. The Blogging Revolution: Government in the Age of Web 2.0, is a meaty guide to social media (great charts, tables, screenshots) that focuses on blogging in the public sector. The most intriguing case study is about how blogging is being used as part of the War on Terror by the U.S. Military. General James Cartwright, commander of the U.S. Strategic Command (STRATCOM), offers a fascinating glimpse into how blogs are part of STRATCOM's online information management system.

Blogging enables decision-making on a dime, 24X7, he explains. Information supplied by a 19-year-old private may be just as - or more - important than what a commanding officer contributes. Currently, the system is logging 250,000 - 350,000 blog entries or comments (he calls them transactions) per hour.

The report covers some of the same ground as my book, The Corporate Blogging Book,…

Thomas Friedman's column this week in The New York Times, The Whole World Is Watching (registration required), makes the point that anyone you bump into - anywhere, anytime - might have a blog or a cell phone with a camera and a way to instantly, globally publish the details of your encounter.

As always, he's got an elegant turn of phrase. He writes:

"The blogosphere has made the global discussion so much richer — and each of us so

Thomas Friedman's column this week in The New York Times, The Whole World Is Watching (registration required), makes the point that anyone you bump into - anywhere, anytime - might have a blog or a cell phone with a camera and a way to instantly, globally publish the details of your encounter.

As always, he's got an elegant turn of phrase. He writes:

"The blogosphere has made the global discussion so much richer — and each of us so much more transparent."

- Tom Friedman in The New York Times (June 27, 2007)

Oops... the Analysis Group Washington D.C. office threw my lunch away

Well, here's my "transparency" experience. Note: regular readers know that I'm not generally very snarky. What happened today really bugged me so I decided to, er, blog it.

Persephone Books, from a marvelous publisher in London, are rediscovered 20th century novels written by neglected women authors. Not only are they wonderful reading, each one is published with a distinctive dove-gray cover and a beautiful "fabric" endpaper (see above). You also get a matching bookmark.

I'm currently reading one of their newest re-issues: The Shuttle by Frances Hodgson Burnett.

If that name is familiar, it should

Persephone Books, from a marvelous publisher in London, are rediscovered 20th century novels written by neglected women authors. Not only are they wonderful reading, each one is published with a distinctive dove-gray cover and a beautiful "fabric" endpaper (see above). You also get a matching bookmark.

I'm currently reading one of their newest re-issues: The Shuttle by Frances Hodgson Burnett.

If that name is familiar, it should be. Burnett is the author of one of my favorite books as a child, The Secret Garden. But she also wrote adult novels. The Shuttle, 504 pages long and first published exactly 100 years ago, is about...

"... American heiresses marrying English aristocrats; by extension it is about the effect of American energy, dynamism and affluence on an effete and impoverished English…

adtech_beijing_logo.jpgI'm on a panel with Des Walsh of Business and Blogging fame at Ad-Tech Beijing. This is a mega event being held at the China World Hotel, adjacent to the China World Trade Center. Des is moderating our panel, one of the last of the two-day conference. Joining us will be Jason Ge, National Sales, GM Sina.

Panel is from 1625h - 1725h. 

 

adtech_beijing_schedule.jpg

 

adtech_beijing_logo.jpgI'm on a panel with Des Walsh of Business and Blogging fame at Ad-Tech Beijing. This is a mega event being held at the China World Hotel, adjacent to the China World Trade Center. Des is moderating our panel, one of the last of the two-day conference. Joining us will be Jason Ge, National Sales, GM Sina.

Panel is from 1625h - 1725h. 

 

adtech_beijing_schedule.jpg

 

About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.

 

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