Words2 Seth Godin nails it in a recent post. Short answer: because good blog writing is more engaging and more persuasive than any press release or home page ridden with corporate-speak. I especially like these two tips: use headlines and don't say it all at once. Get the rest on his blog...

1. Use headlines. I use them all the time now. Not just boring ones that announce your purpose (like the one on this post) but interesting or puzzling

Words2 Seth Godin nails it in a recent post. Short answer: because good blog writing is more engaging and more persuasive than any press release or home page ridden with corporate-speak. I especially like these two tips: use headlines and don't say it all at once. Get the rest on his blog...

1. Use headlines. I use them all the time now. Not just boring ones that announce your purpose (like the one on this post) but interesting or puzzling or engaging headlines. Headlines are perfect for engaging busy readers.

2. Realize that people have choices. With 80 million other blogs to choose from, I know you could leave at any moment (see, there goes someone now). So that makes blog writing shorter and faster and more exciting.

Just finished participating in Bulldog Reporter's Webinar: Corporate Blogging Update for PR. Fellow panelists were John Earnhardt of Cisco and Tim Bray of Sun Microsystems. Our able moderator Jon Greer kept things moving right along. Fun.

Timbray Tim has been "online" since, er, at least 1983. That's 25 years. Here's a Usenet posting dated Aug. 31, 1983 from his blog archive: Doesn't Anyone Out There Read Anymore?

Wow. And I thought I was

Just finished participating in Bulldog Reporter's Webinar: Corporate Blogging Update for PR. Fellow panelists were John Earnhardt of Cisco and Tim Bray of Sun Microsystems. Our able moderator Jon Greer kept things moving right along. Fun.

Timbray Tim has been "online" since, er, at least 1983. That's 25 years. Here's a Usenet posting dated Aug. 31, 1983 from his blog archive: Doesn't Anyone Out There Read Anymore?

Wow. And I thought I was cool. I've been "online" since about 1992. Put up my first Web site in 1995. Here's a peek at my site in 1996, according to the Way Back Machine. Note: I was primarily a journalist back then, before B-school and marketing.

So it was interesting to see Tim's slides…

Lionel_menchaca_2 With BlogPotomac coming up in seven weeks [hey, register here], I asked Dell Chief Blogger Lionel Menchaca to tell us a bit more about Direct2Dell and Dell’s other community (aka social media) initiatives. Lionel is giving the opening keynote on Friday June 13, 2008.

BadgeblogpotomacNote: In keeping with the unconference format (see here and here) of BlogPotomac, Lionel and the other speakers will be delivering informal presentations - no

Day-long training for PR firm specializing in healthcare and pharmaceuticals.
Day-long training for PR firm specializing in healthcare and pharmaceuticals.

Washbizblog Hard to believe that BlogPotomac, DC’s premiere unconference on social media marketing, is just around the corner (Friday June 13th to be exact).

Washington Post local business editor Dan Beyers took a few minutes to do a quick Q & A about The WashBiz Blog, which he edits, as well as the broader topic of the relationship between old and new media, which he’ll be talking about at BlogPotomac.

Q & A with BlogPotomac speaker Dan

Did a live skype Webcast on corporate blogging for Jungle Rating, an Internet consultancy based in Amsterdam with clients such as ABN AMRO, Allianz, Heineken, ING Group and PricewaterhouseCoopers.

About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.

 

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