Like others, I've been pondering the best way to get new business, or stay in business, in today's plummeting economy. Then it came to me: digital cupcakes. There's a coffee shop three blocks from me that sells (according to the March 2009 issue of The Atlantic), the best cupcake in America. I wander over several times a week, laptop under my arm. I order a cappuccino. They make the kind where the swirl of foam on top is perfectly
I've finally got a video up that shows me strutting the stage to give a keynote on corporate blogging. This was shot at Webcom in Montreal. A shout-out to the nice bald head (it belongs to Mitch Joel) that appears in the right-hand corner in the first few seconds. Thanks to the talented Adam Strasberg for the video editing.
Someone asked me recently, "What's a badge and how is it different from a logo"? Here's a quick answer. In a nutshell, a badge is a small image that you invite people to grab from your site or blog. It's a tiny piece of sharable content. Perhaps it incorporates your logo. But it does more. It explains -- in a tiny space -- the what and when of an event or how to join a cause or anything you want others to talk about for you. The badge
I am still patiently explaining to smart folks who are not blogging or Twittering or otherwise creating a digital footprint for themselves, that if I can't link to "it" (whatever it is they're telling me about in an email or on the phone), then I can't:
- Check out their bonafides in three seconds
- Determine how credible and/or important "it" is
- Blog about it
- Tweet about it
- Help them promote
Unfortunately, Communitelligence's conference has been postponed until October 2009.
As a speaker at Communitelligence's Rethinking Corporate Communications conference here in DC I've got one free ticket (value $900) to hand out. Leave a comment below and tell me why you should get it.
The central thesis of the conference is that today's difficult and unpredictable economy calls for a new approach in corporate communications...