Business books I’m reading this summer include the newly revised edition of Accidental Genius by Mark Levy. It’s an insightful guide to using freewriting to jumpstart idea generation - whether you want to solve a business problem or articulate a book concept. Highly recommended.
I’m delighted to welcome Douglas Karr, co-author of Corporate Blogging for Dummies, as a guest contributor. His point about one-to-one vs. one-to-many (sales vs. marketing) is an insightful one. More about Douglas below. Take it away, Douglas:
Social media caught many companies off guard and many other companies still resist the opportunities that engaging with your customers and prospects provide. As well, companies still don’t have