Get ready for some snark. When I watched Facebook CEO Mark Zuckerberg’s live streamed announcement of Facebook Messages this week I was struck by a couple of things: his presumptuousness, the insular feeling of the event and his lack of speaking ability. First, his presumptuousness: "Talking with high schoolers makes me feel really old," he told the audience in a San Francisco hotel. Tell me about it. Blogging about 26-year-olds

Your sweet spot is where what YOU want to achieve using social media coincides with what your audience wants. It’s not as easy to find this spot as you might think. Most organizations are engaging in one-way news-dispersing conversations on their Facebook pages. While they may get "Liked" a lot (which requires only a click), their social media content is not prompting fans to take a specific action or provide more substantive feedback

About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.

 

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