Forget shiny object syndrome. Does the widespread adoption of social media mean that companies are doing business in a better way by listening more closely and interacting with customers? 

Zappos CEO Tony Hsieh is well known for delivering (aka selling) customer happiness as opposed to shoes or other apparel. In other words, the reason you shop online at is because the customer service is so extraordinary and the process of

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I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.


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