One of the (feeble) reasons I give for not blogging frequently enough is that I don’t like to repeat myself. As I’ve been blogging for eight years I’ve said a . lot . of . stuff about business blogging. But it turns out that repeating yourself is a good thing when you have a longterm blog.

Instructions: unpack your topic slowly

Basically, it works like this. Your blog should have a focus. Mine is the evolving ways in which

About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.


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