Seth Godin reminds us - again - of the new way to think about writing a business book. You are writing for the fans and followers you already have. Your tribe. They are the ones who will celebrate with you and kick off word-of-mouth sales if you set your launch price on Kindle at $0.00.
As Seth puts it: "Wake up in the morning thinking about what (you) can write for (your) readers." Not the other way around. The old mindset went