Dave Taylor, one of my favorite online thinkers, is running Blog Smart, a workshop on blogs in Boulder, CO on May 5, 2005. Wish I could attend. If you're in the area, this one sounds like a no-brainer. Covers all the basics: how blogs are different from HTML Web sites; how blogs create loyalty; case studies including Microsoft's Robert Scoble, Tom Peters, and big wig bloggers at GM, Boeing and Sun Microsystems. Check out the course outline online and note particularly one of the last topics: "The future of findability." What gets you found?? Your content, of course. Ultimately, that's what blogs are all about. Thanks to Amy Gahran of Contentious for the link.

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