Take a look at B2B copywriter Bob Bly’s new blog. It went up today. Yes, this is the same Bob Bly who said blogging as a marketing tactic is a bunch of hooey in his DMNews column that was published exactly three weeks ago today. It raised a firestorm of rebuttal. (Here’s mine. It ran as a Letter to the Editor in the Nov. 9, 2004 DMNews.) Bob is not defecting to the blogosphere, mind you. At least that’s what he said in an email to me a few moments ago. The point of his blog, he wrote, is to “(discuss) why I believe direct marketing beats any other type of marketing for producing immediate sales results.” It’ll be fun to see how this plays out in the blogosphere. Anyone care to comment?!
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