Yes, if you start with a bunch of great content you can draw from: blog posts, articles, notes, lists, research. And are ruthlessly focused on shipping something in 8 weeks. But the fact is, it probably does take 10,000 hours to learn how to write well. If not 10,000, then a lot of time over a period of years.

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I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.

 

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