The cool thing about writing a short book and self-publishing it on Amazon Kindle is that you can think of yourself as a Beta Author. Why Beta? Think of it as an Agile Book Launch. Your short book will be provocative, smart and well-written. It will have a sizzling title and a click-inducing cover. But it may be the first in a series of books. You may want to write a longer book later. You may want to revise it. No problem. As an


What, in fact, defines a book? Is it the linear, text-only format, whether digital or print? Is it the reading experience? Those are questions a lot of folks are asking. Two filmmakers in DC, Aziz Isham and Patrick White, have their own answer. Not a definitive answer, mind you. But an intriguing approach to the continuing redefinition of a book. Their answer has to do with non-linear storytelling, as well as with the experience of


A mere five years ago, the idea of self-publishing a serious business book would have been laughable. Self-publishing was for losers, right? Self-publishing was a last resort after not being able to get a book contract from one of the Big Six publishers (Penguin, HarperCollins, Random House, Simon & Schuster, Hachette or Macmillan), or a business book publisher like Harvard Business Press.

Well, guess what. The book publishing - and

About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.


Subscribe   Get Updates via RSS

Social Media Informer