If you still don't understand - or believe in - the ripple effect of blogging, consider this story: the father of a Maryland family, the sole bread winner, was laid off and eviction from their home was imminent. A friend posted a donation link on her blog to help the family raise a little cash.

After five days, strangers had donated a total of $11,032. Enough so the family could pay $10,000 to bring their mortgage up to date and enjoy Christmas in their home... which they own once again.

Can you say viral marketing? Yes, Virginia, there is a Santa Claus and... blogs do have an amazing magnifying effect.

Via CNN: Blog 'miracle' saves Christmas for hard-luck family. Note: the CNN story doesn't include a link to the friend's blog.

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Previous Comments

Debbie said on December 27, 2008 at 12:21 PM

What a great post for Christmas…it’s what it’s all about. Glad I found your blog, great information!
Happy New Year!

Alan Hammond said on December 30, 2008 at 02:26 PM

Great story! I wish it worked out that well for everyone.  It truly does show that anyone can use a blog to transform their lives during tough times.

Mike said on January 7, 2009 at 10:26 AM

That’s amazing! Touch of Its a wonderful life about this story!
Mike

Leo said on February 2, 2009 at 11:51 PM

Christ! This is one of the best examples that internet can change our real life.


About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media for over a decade. I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.

 

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