If you still don’t understand – or believe in – the ripple effect of blogging, consider this story: the father of a Maryland family, the sole bread winner, was laid off and eviction from their home was imminent. A friend posted a donation link on her blog to help the family raise a little cash.
After five days, strangers had donated a total of $11,032. Enough so the family could pay $10,000 to bring their mortgage up to date and enjoy Christmas in their home… which they own once again.
Can you say viral marketing? Yes, Virginia, there is a Santa Claus and… blogs do have an amazing magnifying effect.
Via CNN: Blog ‘miracle’ saves Christmas for hard-luck family. Note: the CNN story doesn’t include a link to the friend’s blog.