Yesterday's teleconference for The Corporate Blogging Book was a lot of fun. There were nine participants, each of whom purchased five copies of my new book from 800-CEO-Read.
One caller, Cathy Chatfield-Taylor, was energetic enough to take really good notes. Inspired by her efforts, I added a few things (and corrected a few things). Then the 10 of us agreed to offer anyone who's interested the summary transcript as a PDF download.
Here are some of the questions we addressed. They were submitted by participants, an interesting mix of consultants, corporate marketers and non-profit advocacy professionals.
Questions (see PDF for answers)
- What blog platform to use?
- How do you transition a blog from being a content management system to a more engaging interactive communications format?
- What do you do if you've published an ill-conceived post? How do you take it back??
- How do you handle comments? Moderate? Not allow?
- How do you build readership?
- How do you help non-writers blog?
- How can a non-profit raise money with a blog?
- What should an executive think / do / feel after finishing the book?
- What’s not in the book?
Download a PDF transcript of The Corporate Blogging Book Teleconference.
Thanks to Conference Calls Unlimited for sponsoring the teleconference.
Previous Comments
Marketing Acumen said on September 23, 2006 at 05:08 PM
Great free report at BlogWrite for CEOs
I should’ve mentioned (in my first post) the great resource that pushed this blog out of the planning stage and onto the Web. On Wednesday, Debbie Weil, author of The Corporate Blogging Book, hosted a teleconference with nine other marketers
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