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Corporate blogs are a subset of how social media is being used by companies and organizations. Think of a blog as the hub of the wheel, the home base of your social media strategy.

From your blog, you link to your Twitter stream, your Facebook  fan page, your YouTube channel, a Flickr photo page, a SlideShare page and more.

Don’t make it too complicated: a blog is a next-generation Web site. Call it a social site. The purpose of a corporate blog is to make your site interactive and engaging and to develop relationships with your customers that ultimately drive sales.

As a useful reference, I’ve compiled a list of 67-plus close to 100 Big Brand* corporate blogs. I also include some large association, governmental and non-profit blogs. A few takeaways:

  • Most of these corporate blogs are written by multiple authors
  • CEO blogs by Big Brands are still rare (that’s for another list)
  • An increasing number of Big Brands have more than one blog

The companies that get it understand that a corporate blog should be written in an authentic, conversational voice. The blog should be about an issue or topic that interests their stakeholders – not about the company’s products or services. A great blog sells without selling.

If you have a suggestion for an addition to this list, please leave it in the Comments below.

List of Big Brand Blogs


 * My definition of Big Brand is somewhat arbitrary. Some of these are smaller, private companies or startups. Some are Fortune 50s. All are recognizable brands here in the U.S.

Useful Links

Check out this SUPERLIST of social media case studies (and another llst which also points to internal use of social media).

More background information in Top Posts on Corporate Blogging in 2008 – 2009.

How I Put This List Together

The industrious Peter Kim compiled (and continues to add to) a comprehensive list of social media marketing examples. He has also created a Wiki of Social Media Marketing Examples.

I looked at the 35+ examples of corporate social media posted to Mashable by Aaron Uhrmacher and scanned the members list over at the Blog Council.

I perused the invaluable NewPR Wiki list of corporate blogs. And cross referenced the 58 61 entries on the Fortune 500 Business Blogging Wiki.  I consulted a few more lists here and here.

Thanks also to Mario Sundar, LinkedIn’s chief blogger and persistent chronicler of corporate blogging for his Top 15 Corporate Blogs lists.