Open Letter to BP: How to Use Social Media to Diffuse Your PR Crisis (for HuffPo)

I’ve started blogging for the Huffington Post. Here’s how my first piece starts: The only thing bigger than the oil spill in the Gulf of Mexico is the size of BP’s public relations disaster. Just as BP can’t control the oil spill as it seeps further and further, nor can they control what the public is saying. Just to be clear, control is the operative word. >> More