Loving my first visit to Sydney. The views of the harbor and Opera House (also here, here and here) are continually stunning.
I’m here with a group of really smart folks, including Jim Benson, Venessa Miemis, Mike Nelson, Jeremiah Owyang, Nigel Cameron, John Hagel, Ray Wang, John Smart, Andrew McAfee, Richard Binhammer, Jon Katzenbach, Sanjay Purohit, Mark Zawacki and many others, to speak at the AMPlify Festival, an innovation and ideas conference sponsored by AMP, one of Australia’s oldest and largest financial services companies.
The magician and genius behind this week-long event is AMP’s Annalie Killian.
Surprise and delight
Here are the slides from my speech yesterday. I’ve added in a few to clarify.
Why "surprise and delight?" That’s what companies need to be aiming for with their social media programs. Otherwise, you can’t break through the clutter and noise enveloping today’s connected customers.
Video of Amplify talk
Start at 2:15.
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