To mark the publication of the new, updated edition of The Coporate Blogging Book, I created a free ebook that explains Why Your Blog Is Your Social Media Hub. I asked a dozen or so high-profile blogging and social media experts, including corporate, nonprofit and governmental blog editors, to weigh in. I also reached out to anyone who wanted to offer an opinion.
You can guess what I’m driving at with the question. I’m asking whether Twitter supplants a corporate or organizational blog because it’s so much easier and faster. I’m asking whether you need a corporate blog if you have a Facebook fan page. I’m asking whether it’s worth the effort for organizations large and small to devote the time and resources to maintaining an effective blog.
I’m asking whether the word blog isn’t outdated. A blog can be defined as a next-generation, interactive Web site. Maybe we’re just talking about a new kind of socialcorporate site. No matter how you define it, the point is that your blog (aka site) should be the hub of your social media strategy. Thoughts?
Of course, you can be as contrarian as you wish in answering the question.
Huge thanks to the dozens of folks who left thoughtful answers below. Definitely worth scrolling down for a read.