Called smart, witty and accessible by Kirkus Reports, The Corporate Blogging Book (Penguin Portfolio) was one of the first books published about business use of social media.
My new preface explains why blogging is still the hub of an effective social media and content marketing strategy – despite the buzz surrounding Facebook and Twitter.
Purchase the updated Kindle edition on Amazon for less than the price of a Starbucks latte and you can be reading it in minutes.
“The world does not need any more boring corporate blogs. We do, however, need a great one… from you. Open this book to any page and you’ll discover ideas you can use to accomplish that goal, starting right now.”Seth Godin
The Corporate Blogging Book explains why you need a company or organizational blog – and how to launch a successful one. Blogging is no longer optional. A blog is the home base of your social media strategy. Think of it as the hub of the wheel.
An effective blog enables you to to have a two-way conversation with customers and employees, recruit Millennials looking for an open company culture, diffuse a crisis by publishing your side of the story and — perhaps most crucial — shape the conversation online around your brand.
What you get in the book
Learn what to write about; how much time will it take; how to handle critical feedback; how to measure the ROI of blogging. Get ideas from smaller company blogs. Learn why – or why not – your CEO should blog. The back of the book is filled with resources, from sample blogging guidelines to blog design tips.
Learn from Big Brand corporate bloggers like Dell, GM and Google as well as small businesses. Get specific tips on how to develop a credible, authentic (writing) voice that engages your readers and turns them into fans — if not customers.
Whether you’re a first-time author, or a pro encountering writer’s block, you can always use help writing a book. It’s not an easy journey. And there are so many questions.
- How to start?
- What to write about?
- How to get past obstacles?
- How to finish?
- How to publish?
As an author, I’ve experienced all the bumps and bruises of writing a book. I know what it takes to successfully unravel your ideas and get them onto the page.
I’ve experienced writer’s block and black despair. And I’ve moved beyond them to publish with Penguin/Portfolio, a leading New York publisher.
As a book and writing coach, I’ve developed a system to guide you over the mountain from Big Idea to completed book. I share some of my tips and tactics with you in my FREE guide and I answer many of those burning questions, including how to start and how to conquer writer’s block. Enter your name and email above to get the guide.
Check Out My Free eBooks
Why Your Blog Is Your Social Media Hub
Why Your Blog Is Your Social Media Hub. It features an introduction by yours truly and then smart responses by 32 experts including Seth Godin, Guy Kawasaki and David Meerman Scott, along with well-known corporate bloggers from Ford, Kodak, Google, IBM and Pitney Bowes.
This is the free ebook that accompanies the updated edition of The Corporate Blogging Book.
It offers a taste of what’s in the new digital edition of The Corporate Blogging Book.
7 Tips to Write a Great Corporate Blog
I cover the rules of the road for blogging, why white space is so important and why including links in every blog post is essential. I call a blog the “3D version of your expertise – a microsite where you can showcase your thinking and writing skills.” Feel free to share this ebook, as above.
Top 5 Misconceptions About Corporate Blogging
A great read, this is an edited version of a conversation I had with Chris Baggott, founder of Compendium, about all things related to corporate blogging. Note that Chris and I don’t agree about everything – especially when it comes to the value of blogs for search engine optimization.