>> Click here for the first edition of The Corporate Blogging Book

NEW! A refreshed and updated edition of the original and definitive book about corporate blogging

The updated edition of The Corporate Blogging Book is available on Kindle in e-book format. You do NOT need a Kindle to read it. Amazon provides free Kindle apps for almost every device you can think of including the iPad, Mac and PC computers, and smartphones - Android, Blackberry and iPhone. Follow the instructions below. Or click here to go to the Amazon Kindle store and download the new edition.

More about the book

The how-to bible on corporate blogging, the book is called smart, witty and accessible by Kirkus Reports and is recommended by best-selling author David Meerman Scott of The New Rules of Marketing and PR, 2nd edition.

The book is both a practical handbook and a provocative look at next-generation corporate communications. I deconstruct the myth surrounding company blogs ("they are boring and pointless") and show you how to write a compelling blog that will increase your sales. 

Despite the buzz surrounding Facebook and Twitter, a blog remains the hub of social media marketing. This updated edition explains step-by-step how to start a test blog and sell it to management, 13 ways you can use a blog as a marketing strategy, and everything non-geeks need to know about blogging tools and technology.

How to get the free Kindle apps for your iPad or smartphone

On the right-hand side of the Amazon page, look for the free Kindle apps to download and read e-books on your smartphone, iPad, Mac or PC. No Kindle required.

Of course, you can always try the free sample first.

What’s new

A new preface explains why corporate blogging is not a passing fad: in fact, it’s the home base of an effective social media strategy. Facts and stats have been updated throughout. A new section on Twitter explains how Twitter complements, but doesn’t replace, a blog. A revised section clarifies the ROI of blogging.

You will find updated best practice lists of corporate, CEO and small business blogs, along with updated bonus resources including the latest Social Media Policies and Guidelines

The new e-book edition is your up-to-date, indispensable guide to creating a compelling company or organizational blog. One that will attract customers and search engines alike, as well as meet business goals.

What readers are saying

I just wanted to drop you a quick note to tell you that I finally picked up your updated book earlier this week and just finished reading it on my Kindle. I loved it. It was really the thing I needed to get my butt blogging again. Both personally and for GeniusRocket.  It was a great read. 

- Peter LaMotte, GeniusRocket

Debbie Weil is one of social media’s most gifted, learned and respected practitioners. She’s also a heck of a writer. In the Updated Edition of The Corporate Blogging Book, Debbie teaches us how to create a thoughtful blog that lights up minds. A must-read for those of us looking to make a profound impact.
-  Mark Levy, author of Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content