Voxie Media launch page (still under wraps)

Big Ideas, Short Books TM

Remarkable self-publishing for business authors

Voxie Media helps established business authors self-publish BIG ideas in SMALL, REMARKABLE books. By established authors, we mean cool people like Dan Pink and Tom Peters who are between "big books" with a traditional publisher, but want to get a "next book" out more quickly. Something SMALL but POTENT. A tangible artifact - whether it’s "-e" or "paper" - to continue the conversation with their audience. Short is the new long in today’s iPad-soaked society.

The definition of a book is changing. So by book, we mean digital e-books for all the platforms including Kindle and iPad. But we also mean small format hardcover books that are under 100 pages. Beautifully-designed printed books are still magical totems of authority.

A print book is still a magical totem of authority.

Why small books?

Because as any experienced writer knows, a small book is doable. It’s ever so much easier to defeat the Lizard Brain when you’re sitting down to write 10,000 - 20,000 words (less than 100 pages), as opposed to a full-length book.

And a professionally-designed book, no matter how short, has far more gravitas than a series of blog posts or a speaking video.

Happily, the converse is also true. The rest of us are too busy to read full-length books, particularly if the topic is innovation, marketing or strategy - the category popularly called business books.

Why Voxie?

Vox means voice in Latin. Publishing a book amplifies your voice. And we like the ring of "voxie."

Why self-publishing?

Self-publishing has lost its stigma. The new self-publishing tools and platforms are empowering serious authors to become indie publishers. And to publish a new book in weeks or months, instead of a year or longer.

We show established business authors how to quickly package and publish remarkable short books and manifestos - both digital and print. 

Your ideas can change the world

If you’re out to change the world, but you’re really busy, you can do it with a small book or a series of small books that present powerful ideas in a remarkable way. Your readers will recommend and share it. A book can create social change by inspiring your readers to think, and act, in new ways.

And if your tribe and platform are big enough, a series of short books will earn you a nice stream of residual income. In addition, a new book can substantially increase your speaking fees if you’re already an established business author.

What Voxie Media does

[Note: more detail TK!]

We offer Webinars and teleseminars that show business authors and speakers step-by-step how to self-publish print and digital books. We cover everything from content packaging to design and format to marketing and promotion.

We offer the same material in info products that you can consume at your convenience. We also publish our own short books and manifestos on the topic.

We run workshops and create other custom events.

An established author herself, CEO Debbie Weil offers one-on-one coaching for business authors who want soup-to-nuts help with self-publishing a small book. She also does keynote speaking on the topics of innovation, marketing, social media and the revolution in publishing.

Follow us on Twitter

@voxiemedia

 

 

WordBiz Report E-Newsletter

Get a FREE copy of Why Your Blog Is Your Social Media Hub when you subscribe to my e-newsletter. >> More

New! Updated Edition

The Corporate Blogging Book

Download the new, updated edition of The Corporate Blogging Book. You’ll be reading it in 30 seconds on your Kindle, iPad or Smartphone.  >> More

How to book a 1-hour consult

Click here to pay securely online. After you pay, you’ll receive an email enabling you to select a date and time for your session. I can usually accommodate you within one to two weeks. Included is a signed, 1st edition copy of my book.

I offer one-on-one phone consulting for executives and individuals who want to create or expand a digital footprint, start a successful blogging program or unravel the mysteries of social media and how it might apply to their business or personal brand.

Clients tell me they get enormous value out of our sessions. But don’t take my word for it. See below.

During a 75-minute session, we take a deep dive together and create a practical roadmap you can execute on your own schedule. Included is a signed copy of the original hardcover edition of THE CORPORATE BLOGGING BOOK.

Saved me hours & days of research and trial-and-error

My hour-long conversation with Debbie Weil saved me hours/days of research and trial-and-error experimentation. As a newcomer to the blogging world, I heard invaluable information from Debbie on how to position, promote, and write a blog. She answered other questions as well, on everything from tweeting to web site platforms. Truly one of the most helpful consultations I’ve ever received!

- Donna Baier Stein 

Well worth the small investment

My consultation with Debbie was well worth the small investment. I have never blogged before and am looking to start (in order) to complement a new business venture. She not only gave me good feedback about which tools to use, but also had some great suggestions for my theme and content as they pertain to my overall concept. I would highly recommend speaking with Debbie if you are considering writing a blog for the first time.

- Derek Coburn

How much does it cost?

I knew you’d ask. Let’s just say that it’s a fraction of what I charge for a half day of consulting or a customized workshop for your group. Use the time anyway you wish. You get exclusive access to my brain and my decade-plus of experience with online marketing, blogging and social media. I really love doing one-on-one sessions.

Prefer to meet in person for your session?

If you’re located in DC and prefer a face-to-face session, we meet at the very cool Baked and Wired, home of Sweets and Tweets. Of course, I throw a cupcake into the deal. I look forward to working with you.


Hey, Debbie, sign me up now!

Click here to pay securely online. After you pay, you’ll receive an email enabling you to select a date and time for your session. I can usually accommodate you within one to two weeks. Included is a signed, 1st edition copy of my book.

Prefer to be invoiced?

Click here and put "Online invoice" in your subject line. I will email you an invoice from Freshbooks that you can pay online.

WordBiz Report E-Newsletter

Get a FREE copy of Why Your Blog Is Your Social Media Hub when you subscribe to my e-newsletter. >> More

The Corporate Blogging Book

The Corporate Blogging Book

Praised for clarity and smarts, this is the original and definitive guide to corporate blogging. Buy the 1st edition on Amazon. >> More 

 

Book Debbie to speak to your group

She makes social media deliver business results. For quickest response, fill out her speaking request form.

>> Click here for the first edition. >> Click here for the new, updated edition.

The Corporate Blogging Book reviewed by Kirkus Reports

It’s not too late to get in on the blogging craze, says Weil. The author, a popular speaker, marketing consultant and award-winning e-newsletter publisher, presents a usable guide to accessing the new "bottom-up business ecosystem." Weil demystifies blogging, answering questions like, "Why do we need a blog?"; "How will a blog be useful to our business?"; "How much time does it take to write and maintain?"; "Who in our company should write it?"

She makes a convincing case for the corporate blog, offering 13 potential functions, including marketing strategy, community-builder, branding tool and customer-relations improvement. Emphasizing the power of the blog as a communication strategy, Weil focuses on how blogging can help you speak more effectively and honestly with customers and employees. Because a blog must first and foremost attract and retain an audience, the author includes exercises and tips to help find your voice and engage readers, encouraging new bloggers to write from the heart, to take risks and to be honest.

An unusually thorough appendix includes recommended reading, blogging guidelines, a helpful glossary of blogging and internet terms and the top five design resources to build into your blog. Smart, witty and accessible. Kirkus Reports (August 2006)

Note: Kirkus Reports is now Kirkus Reviews

 

Reviewers Say...

Smart, witty and accessible.

- Kirkus Reports


Rock-solid advice and examples… Weil deftly shows how to avoid the pitfalls

- Chris Anderson, Author of The Long Tail


The original and definitive book on corporate blogging.

- The Social Enthusiast (August 2009)


The Best Business Blogging Book

- John Moore, Brand Autopsy


November 2008 -  Named one of ten insightful Web 2.0 books. Click #8.

- CIO Insight


Open this book to any page and you’ll discover ideas you can use…

- Seth Godin, author of Linchpin and 11 other bestsellers


This is *the* book smart businesspeople should read to understand the ins and outs of blogging.

- Dan Pink, Author of A Whole New Mind and Johnny Bunko


One of the best books around for novice corporate bloggers. Witty, entertaining and informative.

- Blogger review (April 2009)


This compact yet comprehensive encyclopedia of corporate blogging lucidly explains why blogging should be part of any customer loyalty strategy.

- Jackie Huba, Author of Citizen Marketers


I loved the conversational and organic nature of the book… impeccable research and flawless writing style.

- Kip Meacham on Amazon


Debbie, you’ve worked very hard to help corporate America understand social media. Nice job!

- Dr. Nora Ganim Barnes, Dir. UMass Center for Marketing Research


>> Click here for 2010 archive

Why Your Blog Is Your Social Media Hub

Share

 

>> Download Why Your Blog Is Your Social Media Hub. It features an introduction by yours truly and then smart responses by 32 experts including Seth Godin, Guy Kawasaki and David Meerman Scott, along with well-known corporate bloggers from Ford, Kodak, Google, IBM and Pitney Bowes.

Please share as you wish. This is the free ebook that accompanies the updated edition of The Corporate Blogging Book.  I encourage you to post the PDF to your blog, use the buttons above to Tweet, "like" and "share" on Facebook, etc. You are free to use the cover image. Link to this page http://debbieweil.com/books/free-ebooks or http://bit.ly/fZnhyU 

This free ebook offers a taste of what is in the new digital edition of The Corporate Blogging Book. Read on to learn about the real book.

New updated edition of The Corporate Blogging Book

>> Click here to buy the new Kindle edition of The Corporate Blogging Book (218 pages and updated throughout). Kirkus Reports called it "smart, witty and accessible." It’s considered the original and definitive book about corporate or business blogging. The new edition features a new preface, a new section on Twitter, updated lists of best practice corporate, CEO and small business blogs and more. It has been updated throughout. Even if you read the original hardcover, you will want to read the new edition.

No worries if you don’t have a Kindle. There are reading apps for Kindle books on almost every device you can think of. You can read the new edition  on an Android phone, Blackberry or iPhone (displays remarkably well on a smartphone), as well as on a Kindle, iPad or your computer, Windows or Mac.

7 Tips to Write a Great Corporate Blog

>> Download 7 Tips to Write a Great Corporate Blog. I cover the rules of the road for blogging, why white space is so important and why including links in every blog post is essential. I call a blog the "3D version of your expertise - a microsite where you can showcase your thinking and writing skills." Feel free to share this ebook, as above.

 

Top 5 Misconceptions About Corporate Blogging

>> Download Top 5 Misconceptions About Corporate Blogging. A great read, this is an edited version of a conversation I had with Chris Baggott, founder of Compendium, about all things related to corporate blogging. Note that Chris and I don’t agree about everything - especially when it comes to the value of blogs for search engine optimization. Feel free to share this ebook, as above.

 

The original manifesto: Beginner’s Guide to Business Blogging

>> Download my manifesto: Beginner’s Guide to Business Blogging. It was originally published in ChangeThis. This is the free ebook that launched the original, hardcover edition of THE CORPORATE BLOGGING BOOK. Feel free to share this ebook, as above.

 

Book Debbie to speak to your group

She makes social media deliver business results. For quickest response, fill out her speaking request form.

How to book Debbie for speaking

The quickest way to reach Debbie is to fill out her speaking request form.  She can usually get back to you within 24 hours. Reach her by phone at 202.255.1467 ET.

Why hire Debbie Weil

Named one of the Most Influential Women in Technology by Fast Company, Debbie has inspired, informed and entertained executives and marketers throughout the U.S., Canada, the UK, Europe, Australia, the Middle East and China. Her keynotes and workshops are praised for being clear and provocative. Her trademark style, informal and unpretentious, engages every audience.

Her topics are the why and how of social media and blogging as well as a broader look at the intersection of publishing, marketing and innovation.

She tailors each presentation to the audience’s knowledge level and business goals. More importantly, she anticipates the audience’s questions and addresses their needs. Participants can expect to walk away with a healthy dose of inspiration, big ideas and hands-on tactics they can execute immediately.

 

Disarmed executives at internal presentation for Elli Lilly

"Obviously expert in Social Media constructs, Debbie disarmed our client’s executives with her easy going style, self-deprecating humor and quick wit." - David Milliken, Blueline Simulations

Praise for keynote in Dubai

It was such a pleasure having you as a speaker. Your presentation was amazing and I truly enjoyed it! - Kosta Petrov, Conference Director for The New Media Event

Debbie’s speaking and workshop topics

5 Truths About Marketing to Baby Boomers With Social Media [VIDEO and SLIDES]

Your Digital Footprint: Personal, Professional or Both? [SLIDES]

Corporate Blogging: a Revolution in Corporate Communications [VIDEO]

Make Meaning: How to Find Your Social Media Sweet Spot [SLIDES]

5 Ways to Kill Your Corporate Blog [VIDEO]

Social Media 101 workshop [SLIDES]

Friending Over 50: What Baby Boomers’ Fast Growing Adoption of Social Media Means to You [Ignite DC talk]

Corporate Blogging Keynote: Ready / Fire / Aim

Link to video on YouTube.

Hey Debbie, can you speak to our group?

The quickest way to reach me is to fill out my speaking request form.  My fees are typical for a nationally-recognized speaker. I can usually get back to you within 24 hours.
- Debbie

New! Updated Edition

The Corporate Blogging Book

Download the new, updated edition of The Corporate Blogging Book. You’ll be reading it in 30 seconds on your Kindle, iPad or Smartphone.  >> More

The Corporate Blogging Book

The Corporate Blogging Book

Praised for clarity and smarts, this is the original and definitive guide to corporate blogging. Buy the 1st edition on Amazon. >> More 

 

Sweets and Tweets ends 2010 on a high note

Zappos CEO Tony Hsieh isn’t the only delivering (aka selling) customer happiness. At the final Sweets and Tweets of 2010 we heard from AddThis Director of Customer Happiness (aka Community Manager) Justin Thorp and discussed whether the widespread use of social media means that companies are doing business in a better way by listening more closely to customers. The Dec. 7, 2010 Sweets and Tweets was named one of the Top Ten Picks for DC Events in December.

More about Sweets and Tweets

Sweets and Tweets is a cupcake salon* produced by moi (aka Debbie Weil) featuring intimate conversation with some of the brightest minds in DC’s diverse technology community. Please join our Facebook page for news, updates and mouthwatering photos. Sweets and Tweets features DC’s smartest geeks talking in practical terms about the impact of social media on government and business. And of course it’s a chance for DC’s digerati to rub shoulders and to eat cupcakes at the very cool Baked and Wired in Georgetown.

 

Midsummer Madness

A good crowd turned out to eat cupcakes and defeat the Lizard Brain at the Midsummer Madness edition of Sweets and Tweets at Baked and Wired in DC’s Georgetown. Read about the event in the DC Examiner (great article).


Le tout DC 2.0 attends

That’s how Lewis Shepherd, director of the Microsoft Institute for Advanced Technology in Governments, describes the crowd that is drawn to Sweets and Tweets events. It’s a who’s who of DC’s digerati. Look closely at the photo and you’ll see Wendy Harman, social media manager for the American Red Cross, smiling on the right.

Photo by Jen Consalvo

*What is a cupcake and social media salon?

A salon is a gathering of people under the roof of an inspiring host (er, that would be moi), held partly to amuse one another and partly to refine the taste and increase their knowledge of the participants through conversation.
- Wikipedia definition 

Want to sponsor Sweets and Tweets?

Thanks to Sweets and Tweets sponsors, including Microsoft U.S. Public Sector, INgage Networks (formerly Neighborhood America) and Genius Rocket. If you’re interested in sponsoring a future event, give Debbie a holler at debbie[dot]weil[at]gmail.com or 202.255.1467.

Photo by Jen Consalvo

Previous Sweets and Tweets events

Scroll down to see the list of attendees after you click through. It’s a who’s who of DC’s digerati.

Sprint Nextel’s John B. Taylor interviews Debbie Weil and Tom Peters

Useful Links and Coverage

The best way to hear about the next Sweets and Tweets is to join our Facebook page.

WordBiz Report E-Newsletter

Get a FREE copy of Why Your Blog Is Your Social Media Hub when you subscribe to my e-newsletter. >> More

The Corporate Blogging Book

The Corporate Blogging Book

Praised for clarity and smarts, this is the original and definitive guide to corporate blogging. Buy the 1st edition on Amazon. >> More 

New! Updated Edition

The Corporate Blogging Book

Download the new, updated edition of The Corporate Blogging Book. You’ll be reading it in 30 seconds on your Kindle, iPad or Smartphone.  >> More

Thanks for ordering from the WordBiz Store. You should receive an email confirmation of your order shortly. >> Back to Debbie’s main site and blog

Popular products you might be interested in

 

Add thumbnails (make them bigger!) of the two e-books currently in the “e-book box” on the home page

>> Click here for the first edition of The Corporate Blogging Book

NEW! A refreshed and updated edition of the original and definitive book about corporate blogging

The updated edition of The Corporate Blogging Book is available in eBook format on Amazon Kindle. You can download and read it on almost any device including the iPad, desktop computers and smartphones, including Android, Blackberry and iPhone. 

Praise for the book

The how-to bible on corporate blogging, the book is called smart, witty and accessible by Kirkus Reports and is recommended by best-selling author David Meerman Scott of The New Rules of Marketing and PR, 2nd edition.

The book is both a practical handbook and a provocative look at next-generation corporate communications. Debbie deconstructs the myth surrounding company blogs ("they are boring and pointless") and shows you how to write a compelling blog that will increase your sales. 

Despite the buzz surrounding Facebook and Twitter, a blog remains the hub of social media marketing. This updated edition explains step-by-step how to start a test blog and sell it to management, 13 ways you can use a blog as a marketing strategy, and everything non-geeks need to know about blogging tools and technology.

What’s new in the updated edition

A new preface explains why corporate blogging is not a passing fad: in fact, it’s the home base of an effective social media strategy. Facts and stats have been updated throughout. A new section on Twitter explains how Twitter complements, but doesn’t replace, a blog. A revised section clarifies the ROI of blogging.

You will find updated best practice lists of corporate, CEO and small business blogs, along with updated bonus resources including the latest Social Media Policies and Guidelines

The new eBook edition is your up-to-date, indispensable guide to creating a compelling company or organizational blog. One that will attract customers and search engines alike, as well as meet business goals.

What readers are saying

I just wanted to drop you a quick note to tell you that I finally picked up your updated book earlier this week and just finished reading it on my Kindle. I loved it. It was really the thing I needed to get my butt blogging again. Both personally and for GeniusRocket.  It was a great read. 

- Peter LaMotte, GeniusRocket

Debbie Weil is one of social media’s most gifted, learned and respected practitioners. She’s also a heck of a writer. In the Updated Edition of The Corporate Blogging Book, Debbie teaches us how to create a thoughtful blog that lights up minds. A must-read for those of us looking to make a profound impact.
-  Mark Levy, author of Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content

How to get the free Kindle apps for your iPad or smartphone

On the right-hand side of the Amazon page, look for the free Kindle apps to download and read e-books on your smartphone, iPad, Mac or PC. No Kindle required.

Of course, you can always try the free sample first.

WordBiz Report E-Newsletter

Get a FREE copy of Why Your Blog Is Your Social Media Hub when you subscribe to my e-newsletter. >> More

 

Book Debbie to speak to your group

She makes social media deliver business results. For quickest response, fill out her speaking request form.

>> Click here for full-length bio   >> Click here for high-resolution photos

Author, speaker, marketing strategist, Web pioneer

Debbie Weil is an international speaker, author, veteran blogger, marketing strategist and Web pioneer. She was named one of the Most Influential Women in Technology by Fast Company and a DC Top 100 Tech Titan by Washingtonian.

For the past 10 years her company, WordBiz.com, Inc., has worked with a range of clients from GlaxoSmithKline and HP to the American Camp Association and the Maryland Association of CPAs. Her focus has been content and social media marketing and, specifically, how to launch a successful corporate blog.

She recently founded Voxie Media to focus on e-books and entrepreneurial publishing for business authors. Voxie is a boutique publishing imprint for business leaders and content creators with kick-ass ideas. Voxie also provides consulting to navigate the new world of self-publishing. Click here to learn more about Voxie Media.

She is the author of one of the first and most definitive books about business blogging, The Corporate Blogging Book (Penguin Portfolio). She self-published the updated e-book edition for Kindle.

As a speaker, she has inspired, informed and entertained executives and marketers throughout the U.S., Canada, the UK, Europe, Australia, the Middle East and China. Her keynotes and workshops are praised for being clear and provocative. Her trademark style is energetic and informal [links to video].

Her topics are the why and how of content marketing and self-publishing as well as a broader look at the intersection of business, innovation and entrepreneurship.

She has been quoted in The Wall Street Journal, The New York Times , the Washington Post, Fortune, BusinessWeek, CNN.com, The Guardian and numerous other publications.

Debbie has a unique background as a former journalist with corporate marketing experience. She holds an MBA degree from Georgetown University, a Masters in Journalism from the University of Wisconsin and is a graduate of Harvard with a degree in English.

Download Why Your Blog Is Your Social Media Hub. At last, the free ebook that accompanies the updated edition of The Corporate Blogging Book. Please share this ebook as you wish. I encourage you to post the PDF to your blog, link to it on Twitter, etc. You are free to use the cover image, above, and link to the download page: http://debbieweil.com/books/free-ebooks

 

 Photo: Mark Finkenstaedt.

 

 

Book Debbie to speak to your group

She makes social media deliver business results. For quickest response, fill out her speaking request form.

New! Updated Edition

The Corporate Blogging Book

Download the new, updated edition of The Corporate Blogging Book. You’ll be reading it in 30 seconds on your Kindle, iPad or Smartphone.  >> More

In-house and public workshops

My workshops emphasize the what, why and how of social media. I make the case for why your organization needs to adopt a social media strategy. I show you how the pieces of the social media puzzle fit together (your website, a blog, Twitter, Facebook, Flickr, YouTube - and don’t forget email) and how they can be tied in to your other marketing communications - both online and off. I make clear what business results you can expect from a social media program. These are hands-on sessions with lots of interactivity for attendees, including instruction on how to write a great blog and how to Tweet like a pro.

Image by Adam Roades

Solving the Social Media Puzzle

Solving the Social Media Puzzle
View more presentations from Debbie Weil.

Social Media 101

 

Corporate Blog Training

I help clients set up a blog as the focal point of a broader social media strategy. I work closely with clients on the writing and editorial direction of the blog. It’s all about creating delicious, useful content to attract buyers and fans.

Think of a blog as your home base online. It’s the hub of the wheel.  From your blog you offer links to your Twitter stream, a Flickr page, your YouTube channel, a Facebook page, a SlideShare page and more.

>> More about corporate blog training

Join my email list to receive my free, award-winning e-newsletter, WordBiz Report. I began publishing WBR over 10 years ago. You can read a recent issue here (and the first issue from waaay back in 2001 here).

You can expect to receive two or three issues a month. You won't be hearing much about blogging, per se, because my current focus has shifted to eBooks and the revolution in publishing. But it's really the same thing: publish great content  - and make it easily sharable - in order to establish yourself or your company as the go-to authority.

My new venture, Voxie Media, helps up-and-coming business authors write and publish short, kick-ass eBooks. >> Learn more.

Get a free PDF when you subscribe

WordBiz Report was the first e-newsletter to focus on the business of words online: namely, to inspire a click, to prompt a download, to start a relationship. I.e. the same things that compelling words do today on blogs, Twitter and Facebook.

When you subscribe, you can download FREE Why Your Blog Is Your Social Media Hub. It features an introduction by yours truly and then smart responses by 32 experts including Seth Godin, Guy Kawasaki and David Meerman Scott, along with well-known corporate bloggers from Ford, Kodak, Google, IBM and Pitney Bowes.

WordBiz Report Archive

If you’re in the business of selling (or even giving away!) your words, you’ve got to pay attention to Debbie Weil and WordBiz. Anything else is malpractice!

- Seth Godin

The Corporate Blogging Book

The Corporate Blogging Book

Praised for clarity and smarts, this is the original and definitive guide to corporate blogging. Buy the 1st edition on Amazon. >> More 

 

Book Debbie to speak to your group

She makes social media deliver business results. For quickest response, fill out her speaking request form.

I work with a limited number of CEOs and executive teams to get them up and running as confident, sassy bloggers. OK, maybe not sassy but comfortable enough that after four to six months you no longer need me at your side.

Think of me as an executive writing coach. But not your 7th grade English teacher. This will be much more fun. That said, I'll whip you into shape and teach you how to be an A-list blogger.

This is a six month engagement with defined steps as described below.

Step 1 - Download the new, updated edition of The Corporate Blogging Book

You can always try out the free sample. Otherwise, go for it and buy the updated edition of my book (with a new preface and updates throughout) from Amazon. You will be reading it in 30 seconds on a Kindle, iPad, iPhone, iTouch, Blackberry or Android phone. It displays surprisingly well on a smartphone screen. You can also read the e-book edition on a Mac or PC.

Be sure to read Chapter 5: Should the CEO Blog?  More about the new edition.

Step 2 - We set up your blog and link it to Twitter

The best way to start is it to... just do it. I work with several Web designers who can set up your blog on TypePad or WordPress.com, the two leading hosted solutions used by many companies and large organizations. We make the blog match the design and color scheme of your site. We add a few cool icons and widgets in the side column(s), including a "subscribe via email" option.

Debbie did an amazing job coaching us on all aspects of setting up and starting our blog. She challenged us to get clear about the purpose and then coached us on writing, design, and practical tips. I highly recommend Debbie to anyone trying to figure out the blogosphere.
- Tom Hood, CPA.CITP, CEO of Maryland Association of CPAs

 

We link your blog to your Twitter, Flickr, Facebook and YouTube accounts.Twittering, the new microblogging phenomenon, is a terrific complement to a corporate blog. See below for info about my Twitter coaching.

Here's an example: MACPA's CPA Success blog. It closely resembles MACPA.org, the Maryland Association of CPA's corporate site.

I'll help you name your blog. We brainstorm possibilities. I'll urge you to register them all so you own the domains. You can pick the winning name later.  Godaddy is a reliable, inexpensive registrar.

You can start with a TypePad or WordPress URL (for example: company.typepad.com or company.wordpress.com). Later you can migrate your blog address to a permanent URL, such as www.CPAsuccess.com.

Additionally, you can easily move your blog to an in-house server, after starting it on TypePad or WordPress.com. None of your content will be lost.

Step 3 - You make your first blog entry

I show you how to navigate your way around the TypePad or WordPress interface. I give you some blog writing tips:

  • Use a graphic image in every post if possible (Flickr, Google Images, iStockphoto)
     
  • Always link to other blog entries or news articles or online resources
     
  • Embed YouTube videos (you can create them yourself)

 We talk about the overall editorial theme of your blog. What are you (or your blogging team) most passionate and knowledgeable about? What topic(s) can you unpack over time, unraveling and exploring blog entry by blog entry.

Then you write and post your first entry. Don't worry; we can always modify or delete it later.

Wow. You've posted your first entry. You're a blogger. Share the URL of your blog with your mom, best friend and a few close colleagues. Ask for their feedback. Note: your blog is still underwraps. The rest of the world doesn't know about it yet.

 

New! Step 4 - You learn how to Twitter in conjunction with blogging

I'm offering a new service: Twitter coaching. Call it the haiku of blogging. Call it the new business productivity tool. There is an art and a science to Tweets that inspire followers and prompt RTs (re-tweets). I'll show you how. I'm a Top Twitterer in Washington DC and have over 9,250 followers.

Step 5 - We slice and dice the topic of your blog and hone your blogging skills

We really dig into what you want to blog about -- and what the flavor of your blog will be. What is your company culture? How edgy can you be?

We decide on the "categories" or list of topics you'll blog about. What keywords will folks type into Google that will bring up your blog entries? This is key. Remember, gaining high visibility in the search engines is one of the principal reasons to start a corporate or organizational blog.

I help you develop your own bloggy style. I give you lots of specific writing and posting tips. We're back in 7th grade but I'm nicer and more helpful because I'll edit what you write.

I help you draw up a rough editorial calendar. We devise a practical methodology for you to post a new entry once or twice a week. Worst case: once every 10 days as that works out to three times a month.

I critique your writing. I help you develop your own bloggy style. I give you lots of specific writing and posting tips.

Note: I heavily edit your first dozen blog entries as part of the engagement.

Step 6 - You tell everybody about your blog

Once you've got a body of blog entries you're reasonably satisfied with, you go live. Your blog is public. Note: it can be password protected up to this point, if you wish.

We push the news of your blog out to a wider audience. We reach out to other bloggers. You send an email with a link to your blog to your key business contacts. Everyone in your organization adds the blog URL to your email signature.

You may decide to issue a social media press release about your new blog. We decide what's best for you and your organization. We also talk about educating your intended audience on how to subscribe to your blog via RSS (a Web feed).

Step 7 - Wash, rinse and repeat

We fine tune your blog writing. I coach - and prod - you in twice-monthly scheduled conference calls. Learning how to blog is an iterative process and I'm here to hold your hand. During our engagement, you have unlimited access to me via email or phone so you can ask questions or I can review what you write before you post.

Yes, you've got an out

At the end of six months, if you find that you're just not suited to being a blogger -- or you don't have time -- we devise a strategy for keeping your blog going. A junior staffer, a hired freelancer -- or an out of work journalist -- can write and edit your blog. Of course, you'll be transparent about that.

Blogging isn't rocket science. But it can be fun and engaging. Good blogging is highly creative. It will push you to write - and think - more clearly. And of course it's a powerful marketing communications strategy no matter what size your company is. What's to lose? Why are you waiting? The train has left the station.

Web 2.0 is here to stay

It ain't going away. Hundreds of companies, associations, non-profits and government agencies are now blogging. Here's The Big List of Big Brand Blogs.

Let's get started! How much? Call me at 202.255.1467 Eastern

My base fee to get started is $5,000. Blog design is not included. Call me on my mobile number above or use my contact form.

Not ready? Read the chapter on CEO Bloggers in my book

Still on the fence? Order the first edition of The Corporate Blogging Book on Amazon and read Chapter 5, one of my favorites in the book: Should the CEO Blog?  You can also order one or more signed copies directly from me.

Are you the impatient type?

Then for heavenssake download the updated edition in 30 seconds. Read the UPDATED chapter 5 in the new edition.

What’s a Digital Cupcake?

They’re digital bites that add up to your digital footprint. Also known as your online presence.

If your digital steps are satisfying to others (provocative, informative, useful) folks will follow you and subscribe to you and pass around your (delicious) content.  Ultimately, they’ll hire you or do business with you.

Even now, people are hiring the brightest, the quickest, the smartest for short-term gigs or project work. Make yourself irresistible. Create some delicious content.

 

Smart marketing in a recession is about building relationships. Most folks are not ready to buy - or hire. Everyone is ready to connect. That’s the secret of social media marketing.

—Debbie Weil

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Named one of the Most Influential Women in Technology

Named one of the Most Influential Women in Technology by Fast Company, Debbie was called a Corporate Blogging Expert. Before founding Voxie Media, she consulted with Fortune 500 companies, universities and nonprofits on how to use social media to connect with customers and do business in a new way.

A former journalist who fell in love with the Web in 1993, Weil was one of the first people to discuss business blogging as a marketing tool in the early 2000s. "Every customer, B2B or B2C, is online. It's a channel that's hard to ignore," she says. "Twitter, Facebook -- the tools themselves are mostly free, and there's a huge bang for the buck. - Stephanie Schomer for Fast Company

Social networking sites: 10 mistakes organizations make

by Steven Overly

Debbie Weil, a local corporate social media consultant, said proper use of social media requires someone who is not only communication savvy, but comfortable with exposure to the public. You can't hide behind a brand, Weil said. Social media needs a personal touch. (June 28, 2010)

Oscar advertisers hope to build buzz on Twitter, Facebook

by Bruce Horovitz

But the trick to making [it] work, warns Debbie Weil, author of The Corporate Blogging Book, is to focus social-media efforts on the Oscars — not on your brand. "Don't make it about your company. Folks only care about who will win best actor or best actress." (March 5, 2010)

Let Blogger Outreach Help Build Your Brand
by Tasha Cunningham

So many people think the best way to reach an influential blogger is to send a blind e-mail... Most blind e-mails pitching products or services don't get opened by bloggers. (May 17, 2010)

Fortune 500 issue

by Telis Demos

I was quoted in a sidebar about corporate blogging. Note the word blandwagon in the last sentence.

 

Yesterday your grandmother started blogging. So why aren't more FORTUNE 500 companies joining the sphere? Some blognosticators predict that blogs are the future of corporate PR and that all 500-level companies will have them by 2010. But socialtext.net/bizblogs, which indexes FORTUNE 500 blogs open to the public, has found just 24, mostly operated inside tech companies... Debbie Weil of blogwriteforCEOs.com chalks it up to uncertainty. "What's the ROI on blogging?" she asks. "Nobody knows yet." Blogging may still prove to be a great PR tool, but the 500 aren't on the blandwagon just yet." (April 2006)

In the last sentence of the sidebar above it says "blandwagon" instead of "bandwagon." Was this a joke by the reporter, or a typo? Telis emailed to say:

Hi Debbie. Actually, it's not a typo-it's a lame joke. Lots of bloggers have bloggerized words, like "bleg" for "beg" (when they're raising money). More than a few of the copyeditors noticed it too, so you're not the first to ask about it. Sorry for any confusion!

All the Internet's a Stage. Why Don't CEOs Use It?

by Randall Stross (Sunday New York Times Business section)

digital_domain_073006.jpgMs. Weil, the author, spoke with me last week about the reluctance of Fortune 500 executives to share their thoughts on a public blog, and could find no acceptable excuse for their silence. “They should come down from the mountain and communicate in their own words — without handlers,” Ms. Weil said. “For what they’re paid, is that too much to ask?” (July 30, 2006)

Blog It and They May Come by Sarah E. Needleman

A blog can help you...establish your credibility and expertise, and that is what encourages people to click and buy," says Debbie Weil, an author and corporate blogging consultant in Washington, D.C. "But it takes time to achieve it. You don't get instant high search-engine rankings. It's a fallacy to think you blog and you sell. (Aug. 20, 2007)

Personal Branding Interview
by Dan Schawbel

It was a nice ego boost [getting quoted in the same day by the Wall Street Journal and the New York Times] for a day or two. But you don’t get noticed by reporters until you’ve put in the time (years) to establish yourself as an expert. (Jan. 26, 2009)

Small Business: Starting a Blog and Making It Effective
by Jamie Herzlich

(Your blog) doesn't have to be brilliant," says Debbie Weil, a Washington, D.C.-based corporate social media consultant and author of The Corporate Blogging Book (Portfolio). "It just has to be useful and interesting enough that it's worth a read." "Don't put on a stiff corporate voice," says Weil...  Be humorous when you can, she suggests.
- Quoted in Newsday (Feb. 22, 2009)

Marketing Moves to the Blogosphere

by Sarah Halzack

Though blogs may not always yield immediate results, they can be part of a "halo effect" that ultimately gives a business a bigger online presence, says Debbie Weil, a corporate blogging consultant and author of The Corporate Blogging Book. - Quoted in The Washington Post (Aug. 25, 2008)

Executives Get the Blogging Bug

By Erin White, Joanne Lublin and David Kesmodel

Done well, "a blog is an extremely effective way of articulating a vision," says Debbie Weil, a corporate blogging consultant and author of The Corporate Blogging Book. ... An unwittingly controversial post can set off an unanticipated fury of replies on the blog and across the Internet. "If you don't sort of take a deep breath and think about it -- if you publish without thinking -- you can really make some big mistakes," Ms. Weil says. The Wall Street Journal (July 13, 2007)

Blogs start a dialog between travelers, those serving them

by Laura Bly

Official blogs can provide "a real glimpse into the brand" and a way to gauge public response quickly in a crisis, says Debbie Weil, author of The Corporate Blogging Book. (March 20, 2008)

Cool Friends Interview With Tom Peters!

"Not that much has changed. While more companies are experimenting with blogs, a surprising number still haven’t dipped a toe into the blogosphere. When I was writing the book in 2005, not everyone knew what a blog was. Now they do. And if they're in an organization, they've heard that blogs can provide an advantage. So now it’s not “what is a blog” but "how can we use one." - November 2008 Cool Friends interview on Tom Peters!

Investor's Business Daily

After spending two weeks in China I do not profess to be an authority. However, I did pick up enough to feel I could respond knowledgably to a reporter from IBD who called me about Internet censorship, the Net Nanny and the state of blogging in China. Here's the story by Doug Tsuruoka: In China, Good Blogs And Bad Blogs.

"Weil says curbs on blogs and other media will stay for the foreseeable future. "What Chinese call the Net Nanny or GFW (Great Fire Wall of China) isn't likely to disappear anytime soon," Weil said. "What is certain is that censorship will continue to be unpredictable."
- Investor's Business Daily (March 7, 2008)

 

I led a session on How to Write a Great Business Blog for an event marking the 10th anniversary of the publication of Tom Peters' now iconic article: The Brand Called You. The Washington Post quoted me:

"If you can write a consistently interesting and informative blog, you brand yourself as someone worth listening to, worth doing business with, worth hiring," [Debbie Weil] said.

Weil, author of The Corporate Blogging Book, said her publisher contacted her after reading her blog. Blogs help folks "get found." She said, "It's a way to control your digital identity." That's a growing part of your brand.

- The Washington Post (Nov. 8, 2007)

BusinessWeek

Quoted in BusinessWeek Small Biz special section on Make Some Noise: How Web 2.0 can help you communicate with customers more effectively:

"Nobody cares about your widgets," says Weil. "People care about what they can do with your widgets or the lifestyle surrounding your widgets."

- BusinessWeek (August/September 2007)

 

CEO postings can be hits or headaches

by Molly Selvin and Michelle Quinn

Their electronic megaphones let the public "pull up the curtain a bit on corporate operations," observed Debbie Weil, who wrote "The Corporate Blogging Book." The postings humanize the CEO and tell readers how he or she thinks. "You're running a big public corporation; people want to know," Weil said. (July 13, 2007)

San Francisco Chronicle

sfchronical_070507.jpg Crossing the Corporate Line 

 

Debbie Weil, who consults with businesses about blogging, said that partisan politics are inappropriate for a corporate blog and that the Google employee who shared her criticism of "Sicko" clearly crossed the line. Policies about what can be posted are critical, she said, as is good editing. "A corporate blog, well done, can have a meaningful conversation with customers and readers, can offer a viewpoint and a whiff of personality of the company that you can't get otherwise," said Weil, the author of "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right."

-- By Verne Kopytoff, San Francisco Chronicle (July 5, 2007)

 

How Blogging Can Help You Get a New Job by Sarah Needleman

Job seekers who blog increase the odds that a potential employer will find information online that the candidate wants to be seen, says Debbie Weil, a corporate blogging consultant in Washington and the author of The Corporate Blogging Book, which was published last summer.

Everybody has an online identity whether they know it or not, and a blog is the single best way to control it," she [Debbie] says. "You're going to be Googled. No one hires anyone or buys anything these days without going online first and doing research. (April 14, 2007)

SmartMoney

10 Things Your Blogger Won't Tell You

by Daniel Cho

 smartmoney_march2007.jpgFrom #6: "Just because my name's on it doesn't mean I wrote it."

"However common it is, "ghost blogging" remains controversial. "It's a perversion of the real meaning of blogging, which is to put yourself out there," says Debbie Weil, author of "The Corporate Blogging Book." (March 2007)

AP story on CEO bloggers

Author Debbie Weil was quoted, and The Corporate Blogging Book mentioned, in an AP story about Fortune 500 CEO blogger Jonathan Schwartz that ran in nearly 100 newspapers: Sun CEO among the few chiefs who blog. AP photo.

Ultimately, a good blog is good writing. Most CEOs are not good writers," said Debbie Weil, a Washington-based consultant and author of "The Corporate Blogging Book." "The packaging and controlling of the corporate message has always been done for them, so often they don't realize that writing well is hard work and takes time and thought and practice," said Weil.
- AP story by Rachel Konrad (Sept. 16, 2006) 

The Conference Board Review

Reviewed by editor A.J. Vogl in The Conference Board Review (Jan/Feb 2007 issue).

 "This is one case in which a book's subtitle has got it right. 'Everything' sounds hyberbolic, but it's actually hard to think of anything left out of Weil's book, which is both an overview of the blogging phenomenon and a manual for bloggers and would-be bloggers."

Download a PDF of the full review (see page 68).

 

usnews_logo.jpgOne of the 50 Ways to Improve Your Life in 2007, according to U.S. News, is to Start Your Own Blog.

Blogs can give even non-writers a boost.

"Say you're in the running for a job at a hedge fund, and there are three candidates, and you happen to have been writing a blog with some interesting thoughts," says Debbie Weil, author of The Corporate Blogging Book. "You're going to get more seriously considered."

- Elizabeth Weiss Green (U.S. News Dec. 17, 2006)

Reuters

reuters_logo.jpgYes, even Santa (make that Santas, plural) blogs, according to Reuters: Blogs give voice to season's superstar. My take on the article here.

santa_1.jpeg "You have to have a really distinctive voice and personality - and in this case clever writing, I would think - to stand out," said corporate blogging consultant Debbie Weil, also author of "The Corporate Blogging Book."

While her clients tend to be real-life CEOs over make-believe ones, Weil said the end result of having a blog remains the same.
- Naomi Kim for Reuters (Dec. 16, 2007)

Belgium's De Standaard and De Morgen

destandaard_belgium1.jpg Two-page Q & A on corporate blogging with reporter Wim De Preter in connection with keynote for NewsEngine PR's 10th anniversary celebration in Antwerp: "Blog-goeroe Debbie Weil: Blogs give corporations a human face."

deb_weil_destandaard1.jpg
"More and more companies use weblogs as part of their communication and marketing mix. The American Debbie Weil wrote a book on it... " Cont. (Dec. 8, 2006)

demorgen_logo.jpg I was also interviewed by Ronald Meeus in De Morgen (PDF of article). More about the articles here.

 debbie_big_demorgen.jpg

San Jose Mercury News

sanjose_mercurynews_logo.jpg Quoted in Michelle Quinn's column: Executives finding their way to blogosphere (Dec. 3, 2006)

"Readers of CEO blogs want "something authentic and smart and a little bit revealing," says Debbie Weil, a consultant and author of 'The Corporate Blogging Book.'"

CNN International.com

cnn_kevin_voigt_article.jpgQuoted in a new DigitalBiz section on Companies ponder the blog option by Kevin Voigt (Nov. 29, 2006):

"The big elephant in the room for companies when it comes to blogging is fear," says Debbie Weil, author of "The Corporate Blogging Book" and consultant to CEO bloggers. "They are afraid they'll lose control of their message. My advice is: Get over it. You have lost control -- so you might as well get in there."

Live interview on Sky News

skynews.jpgAuthor Debbie Weil was interviewed about corporate blogging and the UK edition of her book in Sky News' London studio. (Oct. 20, 2006)

debbie_weil_in_skynews_studio.jpg"... an assistant led me up to the gleaming blue and red news desk and sat me down next to the two correspondents anchoring the morning show." More...

Guardian Unlimited

guardian_blue_logo.jpgWhy CEOs should learn to love the blog by The Guardian's Business Editor Fiona Walsh. (Nov. 17, 2006)

guardian_fiona_walsh_story.jpg

"Weil believes that, just as no company now could afford to be without a website, the corporate blog is rapidly becoming a necessity. In time, she says, blogs will replace static, brochure-like home pages."

"Blogs make a company more human," she says. "They can also be a great recruiting tool."

"If you want to be seen as a cool place to work, then you need to have a blog. And it's not just about being cool; it shows that you believe in being open and transparent. Customers also prefer to deal with a company that is not just a faceless entity." More...

guardian_unlimited_logo.jpgThe Corporate Blogging Book was mentioned in popular political diarist Simon Hoggart's column. More... (Oct. 14, 2006)

CNN Money

cnn_money.jpgAuthor Debbie Weil was quoted in Fortune senior writer Marc Gunther's column: Corporate Blogging: Wal-Mart's Fumbles (Oct. 18, 2006)

"The lesson's clear. The best corporate blogs are open, honest and authentic, according to Debbie Weil, a former journalist and Internet marketing consultant who is author of "The Corporate Blogging Book" (Penguin, 2006)."

TypePad's Book of the Month

book_of_the_month_typepad.jpg Now this is cool. The Corporate Blogging Book was TypePad's October 2006 book of the month. Listen to the podcast interview with Six Apart general manager Michael Sippey. Read the Q & A with the author.

Web Marketing Today

web_marketing_today_logo.jpg A thumbs-up review by Ralph F. Wilson in his widely-read e-newsletter on Web marketing. Circulation is over 100,000.

Toronto Globe and Mail

toronto_globeandmail_logo.jpgThe Corporate Blogging Book got a nice review in the Toronto Globe and Mail: Blogging: One way for firms to channel their inner publicity. (Oct. 11, 2006)

Recommended by BtoB Magazine

b2b_logo.jpgThe Corporate Blogging Book was recommended by Ellis Booker, editor of BtoB Magazine, in his annual round-up of best marketing books

"Online marketing consultant Weil explores all aspects of corporate blogging, talking directly to the "skeptical or fearful executive." (Aug. 14, 2006)

"Smart, witty and accessible" says Kirkus Reports

Kirkus Reports"It’s not too late to get in on the blogging craze, says Weil... She makes a convincing case for the corporate blog, offering 13 potential functions, including marketing strategy, community-builder, branding tool and customer-relations improvement."

"An unusually thorough appendix includes recommended reading, blogging guidelines, a helpful glossary of blogging and internet terms and the top five design resources to build into your blog. Smart, witty and accessible." - Kirkus Reports

"A clear and concise guide"

in_bubble_wrap.jpgThe too clever In Bubble Wrap (the offbeat cousin of 800-CEO-Read) riffs on The Corporate Blogging Book... "Without being at all abrasive or know-it-all sounding, TCBB answers specific questions and becomes a clear and concise guide for starting, and running, a GREAT blog."

Bloggers are saying...

"The Best Business Blogging Book"

brand_autopsy_pic.jpgBrand Autopsy's John Moore (author of Tribal Knowledge) calls it The Best Business Blogging Book: "Debbie’s book is the best of the bunch because it’s actionable. She wastes little space in telling stories about blogging and instead, shares practical insight and guidance on all the relevant issues businesses face when deciding how, when, where, and why to blog."

"Buy The Corporate Blogging Book"

andy_bourland.jpg Andy Bourland writes: "I’ve known Debbie for a long time, harking back to when she wrote for us at ClickZ, so it was good to see an old pal doing well and getting published... I especially enjoyed the chapter where she took on the “fear of blogging” issue (”Will there be controversy? Will I get fired for what I say on my blog?”) head on. She recommends, to borrow a phrase from another book, you “feel the fear and do it anyway”. Don’t let fear get in the way of your opening up communications and conversation with your customers via this powerful medium."

"The Best New Blog Book"

water_and_wastewater.jpgDon Dunnington writes on the Water and Wastewater blog: "If you've been waiting for the right moment to start blogging about your business, (CEO blog guru) Debbie Weil just eliminated every delaying tactic you've ever thought of (and maybe some you hadn't gotten around to yet)."

"A good super quick read for any CEO or senior executive"

matt_blumberg.jpgReturn Path CEO blogger Matt Blumberg writes : "Weil's writing style is great and very informal (blog-like, in fact)... Chapter 8 includes a great Cliff's Notes guide to web 2.0 technologies -- RSS, podcasting, wikis, tagging -- which is useful if you still Feel Like a Luddite about those things."

"Debbie Weil’s new book: Steal it, borrow it, get it"

blurb_blog_dianna_50px_yellow.pngDianna Huff in MarCom Writer Blog: "If you work in a corporation and you think your company should be blogging, GET THIS BOOK. It will answer all your questions. Debbie’s style is breezy, conversational, and easy to read. I love it when I find a great business book — this one is definitely going on my marketing reference shelf."

"A good one for you executive types who are afraid"

agwired_chuck.jpgChuck Zimmerman writes on AgWired : "I think this is a good one for you executive types who are afraid, skeptical or think you don’t have time to blog and therefore it’s not a good thing for your company... Debbie writes clearly and to the point and it’s an easy read."

"A great how-to on corporate blogging"

stephan_spencer_blog.jpgStephan Spencer of NetConcepts writes: "Debbie Weil’s excellent The Corporate Blogging Book is out. I’ve got my copy in hand and I have to say I’m impressed. It’s a rich source of practical info for those thinking about blogging for business and for those already blogging and wanting to do it better."

"This is not a fad"

Elana Centor writes on BlogHer: "Saying she wanted to write the "uncool" blogging book, blogging consultant Debbie Weil set out to write a "how-to" book for corporations who have heard about the power of blogs but are not sure how it fits into their business model." Listen to Elana's podcast interview with Debbie.

"A new benchmark"

des_walsh.jpgDes Walsh writes: "From what I've read and the rest I've skimmed, I have no problem in recommending this to anyone in business, big or small. A new benchmark."

"I give this book five stars"

mentor_me_blog.jpgJoanne Lozar Glenn on mentor me watercooler: "The text is extremely accessible and personable - exactly the kind of model to use for putting a face on a megacorporation... To my surprise and delight, I give this book five stars."

"An excellent guide"

blurb_blog_WPN_50px_yellow.png TopRank's Lee Odden writes in WebProNews: "...an excellent guide to companies looking to find their place in the blogosphere. Chapters range from 'Top Twenty Questions About Corporate Blogging' to 'Should the CEO Blog?'."

"Her insights are particularly valuable for people in larger organizations."

david_scott_meerman.jpgDavid Meerman Scott writes: "Debbie Weil has produced the perfect how-to. I consider myself an advanced blogger (two years of dedicated blogging) yet I still learned a great deal from the book...Buy a copy of her book for your boss who 'just doesn't get it.'"

"If you’re in the hard core corporate environment, Debbie’s book is for you"

tris_blog.jpgTris Hussey of Qumana writes: "Debbie’s book ties very nicely into the corporate mentality. She addresses the issues and doesn’t get into much technology. She quotes from respected business bloggers, people in the trenches who can say - yeah I did it and it worked, and has clear tips that you can use to talk to your boss, etc." Tris also blogs about the book's release day on A View from the Isle . (Thanks Tris!)

"Funny, smart... "

toby_bloomberg_blog.jpgWrites Diva Marketing's Toby Bloomberg: "Although I've only read a few pages my first impressions were - clean (style), funny, smart, so very Debbie! Looking forward to digging into it."

"I read it through to the last word and loved it"

pr_thoughts_guillaume_du_gardier.jpgWrites Guillaume du Gardier in PR Thoughts "Let me tell you that my first impressions are very very good, it seems like this book is the perfect guide for corporate blogging and to get a full overview of the question, Debbie you made it great." - Guillaume is Director of Online Communications, Edelman - Europe

"I read an early copy of the book and it's excellent."

jackie_huba.jpgWrites Jackie Huba in Church of the Customer: "If CEOs blogged, they would save considerable time on hundreds of weekly emails that ask roughly the same types of questions. That's part of Debbie Weil's thesis in The Corporate Blogging Book. “Why not do it more efficiently?” she writes. “Instead of a one-to-one message, why not a communication from one to many thousands?" She describes the pro's and con's of corporate blogging with plenty o' pointers on how to do it well and not screw up. I read an early copy of the book and it's excellent."

"5 stars out of 5"

blurb_blog_jill_50px_yellow.pngJill Konrath gives it 5 stars out of 5: "Is blogging worth it? Since I've been blogging for several years now, I get asked that question all the time. My answer is a resounding yes. With the help of corporate blogging expert Debbie Weil, I've learned how to leverage my expertise to establish a thought leadership position in the market. "The book concludes with an information-rich, 40+ page bonus resource section that's excellent. My rating: 5 stars out of 5."

"A trunkload of practical tips"

frank_dutch_blog.jpg Frank de Kleine, who works in the marketing and communications department of Hanze University in Groningen, The Netherlands, writes in Dutch and then provides a translation: "Debbie Weil explains in a clear (bloggy-stylish) way how companies - Fortune 500 as well as small ones - can use blogs as a strategic communications channel. While doing this, she gives you a trunkload of practical tips, useful for any (future) blogger, corporate or not."

"Her advice? Just do it"

blurb_blog_corante_50px_yellow.pngWrites Ken Yarmosh on Corante: "Debbie Weil is standing up on a chair at the 4th Estate Grille (with her shoes off), talking about her new book. She's surrounded by a captive audience of what appear to be future bloggers. A couple of those she interviewed for the book are standing next to her. "Her advice about blogging, 'just do it' (she stole that one from Nike). Her point though is that it's more important to get started then to have every policy and strategy detail perfect."
blurb_blog_blogwild_50px_yellow.pngWrites Andy Wibbels: "...her book is a fantastic 'What's next?' after my book for companies wanting to use blogs both inside and outside the organization."

"Conversational, absorbing, and sharp"

blurb_blog_meryl_50px_yellow.pngWrites Meryl Evans: "Those familiar with Weil’s style through her blog and speeches will encounter the same style in the book: honest, straightforward, conversational, absorbing, and sharp. She answers every possible question that an executive or manager has about blogging including return on investment, making the business case for blogging, and how to overcome the common fears and doubts about blogging." Meryl's official review of The Corporate Blogging Book is here.

"A great book... "

jim_estill_blog.jpgCEO blogger Jim Estill (of SYNNEX Canada) writes: "Debbie is not only an advocate but she explains the pros and cons of corporate blogs." Estill quotes Halley Suitt's quote from the book: "The word PR will be gone; the word blog will be gone. Your employees will be your ad agency and your customers will be your back-up ad agency."

Michael McLaughlin's Management Consulting News

"If you want a crash course in corporate (as opposed to personal) blogging, have a look at Debbie Weil’s new book, The Corporate Blogging Book. Weil’s work is original, thoughtful, and, most importantly, practical.Whether you’re thinking about implementing your own blog, or helping clients navigate the ins and outs of blogging, Weil’s book will be a handy reference." - Mike is co-author of Guerrilla Marketing for Consultants. As reviewed in Management Consulting News (August 2006)

More Reviews

Library Journal

Library JournalWeil, Debbie. The Corporate Blogging Book. Penguin Portfolio. August 2006. 216p. index. ISBN 1-59184-125-9. $23.95. BUS Flynn, Nancy. Blog Rules. AMACOM Books. July 2006. index. ISBN 0-8144-7355-5. $19.95 BUS The Corporate Blogging Book is a freewheeling excursion into the world of blogs. Written informally, much like the blogs themselves, Weil (WordBiz Report) interweaves stories of blogging executives with hints and tips to either start a blog, if you are the executive, or help convince the executive to start blogging. She discusses the problems and pitfalls of corporate blogging and even has practical advice for the most dreaded fear that CEOs have about blogging, loss of control. (The advice? "Get over it.") She includes discussions of Wikis and podcasting, as well as legal resources and has some sample policies and guidelines. For those not up on the language of blogs, she includes a glossary and a list of recommended readings. The bottom line on Corporate Blogging Book can be summed up by the statement that "the essence of blogging is being real, and real isn't necessarily perfect." Blog Rules is, on the other hand, a handbook for CEOs that are fearful of blogging. True to the book's name, Flynn (Instant Messaging Rules) includes "36 blog rules to keep you out of court." This is a fairly negative look at blogs from a defensive point of view, mentioning along the way, rules, risks and attacks. The impression one gets from this book is if you must have a blog, let the lawyers and PR people take care of it. The statement "Don't let the Blogosphere bully you" exemplifies the bottom line on Blog Rules. Larger business collections should purchase both, smaller collections should just purchase Weil's book. —Robert Harbison, Western Kentucky Univ. Lib., Bowling Green

WordBiz Report E-Newsletter

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The Corporate Blogging Book

The Corporate Blogging Book

Praised for clarity and smarts, this is the original and definitive guide to corporate blogging. Buy the 1st edition on Amazon. >> More 

New! Updated Edition

The Corporate Blogging Book

Download the new, updated edition of The Corporate Blogging Book. You’ll be reading it in 30 seconds on your Kindle, iPad or Smartphone.  >> More

Reviewers Say...

Smart, witty and accessible.

- Kirkus Reports


Rock-solid advice and examples… Weil deftly shows how to avoid the pitfalls

- Chris Anderson, Author of The Long Tail


The original and definitive book on corporate blogging.

- The Social Enthusiast (August 2009)


The Best Business Blogging Book

- John Moore, Brand Autopsy


November 2008 -  Named one of ten insightful Web 2.0 books. Click #8.

- CIO Insight


Open this book to any page and you’ll discover ideas you can use…

- Seth Godin, author of Linchpin and 11 other bestsellers


This is *the* book smart businesspeople should read to understand the ins and outs of blogging.

- Dan Pink, Author of A Whole New Mind and Johnny Bunko


One of the best books around for novice corporate bloggers. Witty, entertaining and informative.

- Blogger review (April 2009)


This compact yet comprehensive encyclopedia of corporate blogging lucidly explains why blogging should be part of any customer loyalty strategy.

- Jackie Huba, Author of Citizen Marketers


I loved the conversational and organic nature of the book… impeccable research and flawless writing style.

- Kip Meacham on Amazon


Debbie, you’ve worked very hard to help corporate America understand social media. Nice job!

- Dr. Nora Ganim Barnes, Dir. UMass Center for Marketing Research


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High-Resolution Photos of Debbie Weil

Click on the thumbnails below to download high-res versions of the photographs. Note: to grab the thumbnails for Web use, right-click.

 

 

Thanks for requesting my free e-books. To download the PDFs, click the links below. Note: we are updating 7 Tips. The new version will be available shortly. Feel free to email me at debbie.weil(at)gmail.com with Updated 7 Tips in the Subject Line to request your copy.

 

7 Tips To Write a Great Corporate Blog

Beginner’s Guide to Business Blogging

"Dance like nobody’s watching… "

The Corporate Blogging Book  To learn more about writing a corporate blog, read Chapter 7, Top Ten Tips to Write an Effective Business Blog, in The Corporate Blogging Book.

This is one of my favorite chapters in the book. Using specific examples, it covers frequency, choosing a topic, how to package what you write, handling controversy and more.

 

 

 

Book Debbie to speak to your group

She makes social media deliver business results. For quickest response, fill out her speaking request form.

Reinventing your life sounds tempting to many people, no matter what your age. After 50 or 60, it becomes an imperative. However you want to live or whoever that person is that you want to be, now is the moment. There is no waiting for later.

Reinvention is not about changing jobs or retiring, or moving to a new place, or traveling – the real journey is the one that happens inside your head and your heart. The outer journey of change and adventure is easy. The bigger challenge is the journey to confront and get rid of your inner demons.

The journey IS your reinvention. It’s not a destination.

At age 62, my husband and I decided to take a gap year to reinvent our lives. We left Washington D.C., after 31 years, and moved to an island off the coast of Maine. We lived in Paris for a month to learn French. We volunteered in Africa, a lifelong dream. I thought the novelty of our adventures would get rid of the chronic depression and anxiety I had suffered for years.

Instead, my inner demons came roaring back. Shame held me back at first from speaking publicly about depression. But I discovered that there is a hunger for the acknowledgement of depression - and how to deal with it - especially when your life appears thriving and successful on the outside.

My TED-style talk explores my surprising journey of reinvention, from planned adventures to unexpected despair, and finally to clarity.

Named one of the Most Influential Women in Technology by Fast Company, I have spoken at major conferences and before business groups throughout the U.S., Canada, the UK, Europe, Australia, the Middle East and China

Adventures in Reinvention: the Road to Enough [excerpt]

Taking a Gap Year After Sixty

My main stage talk at the World Domination Summit in front of an audience of 3,000.

 

Submit a speaking request

The quickest way to reach me is to fill out my speaking request form.  I do my best to get back to you within 24 hours. - Debbie

 

New! Updated Edition

The Corporate Blogging Book

Download the new, updated edition of The Corporate Blogging Book. You’ll be reading it in 30 seconds on your Kindle, iPad or Smartphone.  >> More

Your message has been successfully sent! Really…

I’ll get back to you as soon as I can.

 

Book Debbie to speak to your group

She makes social media deliver business results. For quickest response, fill out her speaking request form.

I value your privacy highly and will NOT rent, share or sell your email address to any third party. Nor will I send you frequent and annoying emails.

Bottom line, your email address is secure in my database.

Questions or concerns? Email me at debbie.weil[at]gmail.com. Or use my secure contact form.

This is a partial list of clients.

     
  • GlaxoSmithKline
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  • Maryland Association of Certified Public Accountants
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  • Hewlett Packard
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  • Eli-Lilly
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  • Edward Jones
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  • Wells Fargo
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  • American Association of Homes and Services for the Aging
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  • Brandeis University
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  • Fairleigh Dickinson University
  •  
  • National Association of Children’s Hospitals
  •  
  • Intermec
  •  
  • Melcrum Publishing
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  • Arent Fox
  •  
  • Gazelles

 

Book Debbie to speak to your group

She makes social media deliver business results. For quickest response, fill out her speaking request form.

WordBiz Report E-Newsletter

Get a FREE copy of Why Your Blog Is Your Social Media Hub when you subscribe to my e-newsletter. >> More

The Corporate Blogging Book

The Corporate Blogging Book

Praised for clarity and smarts, this is the original and definitive guide to corporate blogging. Buy the 1st edition on Amazon. >> More 

Please visit my new site at VoxieMedia.com to learn how we can work together. This site is no longer active.

>> Click here for Workshops  >> Click here for Blog Coaching  >> Click here for One-on-One

When you talk about social media marketing you are talking about two things: 1.) a mindshift and 2.)  social content.

What is the mindshift?

The mindshift is what makes you think in a new way about marketing to and communicating with your customers. It's not about selling, at least not overtly. It's always a two-way conversation. It's listening to feedback even if it's negative. It's being transparent in your interactions with customers. It's being open to collaborating with them.

Image above by Adam Roades

What is social content?

Social content is a new way of packaging your marketing message. It's an authentic style and voice whether it's a 140-character Tweet, a Facebook or LinkedIn update or a blog post. In addition to words, social content is comprised of links, photos, videos, polls, surveys, sharing tools like AddThis and even QR Codes for your smartphones.

Ask yourself: is your content useful? Non-salesy? Easy to share? Compelling and persuasive? Is your content awesome?

Social content is what millions of consumers are creating and interacting with everyday on Twitter, Facebook, YouTube, LinkedIn and other social media platforms. I help your organization figure out what your content marketing strategy is. When I say strategy, I mean how to map your social content to your bottom line. On a tactical level, I show you how to eradicate corporate speak from your marketing communications and how to choose which platforms make the most sense for your organization.

How I work

In addition to mapping your social media strategy, I can help you execute:

- A useful and compelling blog that becomes your social media hub (Fast Company calls me a corporate blogging expert)

- A Twitter page that inspires followers to talk about you

- A Facebook page that engages fans with news and special offers

GlaxoSmithKline, The Washington Post Company's Kaplan.edu, HP, American College of Radiology,  and MACPA are organizations that have hired me to show them how to derive business value from social media. 

What I do

- I immerse your team in the latest social media trends and tools

- I help you take the temperature of your organization (do you have a social media mindset?)

- I show you how to listen to what's already being said out there about your brand

- Then we execute together, whether it's a revamp of your home page to make it a next-generation social site, a new blog or the creation of a Twitter strategy and a Facebook fan page

- Measure: what will your metrics of success be? We determine them upfront and then measure all efforts against them.

- Rinse and repeat. Executing a social media strategy is always an iterative process. I call it Ready | Fire | Aim. Well, that's a bit of an exaggeration. But the point is that you have to do something, you have to start somewhere. Then you refine, correct and keep going.

Debbie did an amazing job coaching us on all of the aspects of setting up and starting a blog. She challenged us to get clear about the purpose and then coached us on writing, design, and practical tips. I highly recommend Debbie to anyone trying to figure out the blogosphere!
- Tom Hood, CPA and CEO of the Maryland Association of CPAs.

Brainstorming, keynotes and workshops

I deliver keynotes (on the Social Media Mindset, Not the Toolset and other provocative topics) for conferences and company retreats. I work with both B2C and B2B clients and on both internal and external programs.

I lead intensive brainstorming sessions (think of me as a digital fairy godmother) to help you execute a social media campaign for your own organization, or for clients if you are a PR or marketing agency.

I lead customized half or full-day social media workshops for senior-level managers at large companies and trade associations.

All my services are designed to provide you and your colleagues with the skills and understanding you need to wrap social media into your existing marketing, communications and business development. A partial list of clients here.

And to show you how social media enables you to engage with customers in a way that was never before possible and - ultimately - leads to more sales.

Debbie helped GSK launch the first blog within Pharma. She has a gift: helping clients leverage this new channel because she was a pioneer in creating this channel. Success depends on both an understanding of the mechanics, and the editorial spirit and courage to find a unique voice that engages and attracts a following. That's Debbie.
- Steven L. Burton, former VP Marketing GlaxoSmithKline Consumer Health

Through my training and counsel (a client referred to me as the ever-genius @debbieweil), you can expect to crystalize groundbreaking social media campaigns for your company or your clients. I'll motivate your staff so that everyone on your team becomes fluent - or at least comfortable - with social media tools and the social media mindset. I can teach you to Twitter like a pro.

The secret of social media marketing? It creates long-term value for your customers that ultimately drives sales. Smart marketing is about building relationships. Most folks are not ready to buy right away. Everyone is ready to connect.

Here's what you'll learn

- Why a blog is the hub of social media marketing

- Twitter, Facebook, YouTube, Flickr and LinkedIn. These are the Big FIVE. Which should you use and how do they work together?

- Should you be Twittering? Yes, it's a serious strategy with a silly name.

- What are the risks and how do you manage them?

- What resources (time and talent) do you need to integrate social media with your current marketing and PR?

- What is the ROI and how do you measure it?

 

I just want to thank you for being as terrific as I'd hoped you would be! The (workshop) turned out really well - with a 180-degree turn in opinion and receptivity about blogging from Friday night to Saturday afternoon.
- Nancy Cook, former Sr. Director, Marketing & PR, American College of Radiology

Your blog, your Twitter account, your YouTube channel make your company or organization human and credible. They make you stand out from the crowd. And they give your stakeholders an authentic way to engage with you, right now.

 

Some say your Google results are your new home page. Think about that. If the only thing people find on a Google search is your static corporate site, you lose. With millions of consumers reading blogs, Twittering and spending time on Facebook, your audience expects to be able to engage with you.

And they expect you to deliver value, even if you're not making a sale.

The Web 2.0  train has left the station. I can show you how to jump on quickly and safely, through a speech, a workshop or a longer term consulting engagement.

 

 

 

Call me on my mobile to get started: +1 202.255.1467 Eastern or contact me for fees and availability.

WordBiz Report E-Newsletter

Get a FREE copy of Why Your Blog Is Your Social Media Hub when you subscribe to my e-newsletter. >> More

The Corporate Blogging Book

The Corporate Blogging Book

Praised for clarity and smarts, this is the original and definitive guide to corporate blogging. Buy the 1st edition on Amazon. >> More 

New! Updated Edition

The Corporate Blogging Book

Download the new, updated edition of The Corporate Blogging Book. You’ll be reading it in 30 seconds on your Kindle, iPad or Smartphone.  >> More

Blog

I invite you to browse my blog archive going back to 2003,  the dark ages of blogging. My first article on blogging, To Blog or Not to Blog: That’s a Good Question, was published on Aug. 22, 2001.

The Corporate Blogging Book

Click here to download the new edition to your Kindle in seconds. You can also read it on your iPad, iPhone, Blackberry or Android - or Mac or PC with the free Kindle apps. No Kindle required. You can read more about the new edition here.

 

More about The Corporate Blogging Book

The Corporate Blogging Book
View SlideShare presentation or Upload your own. (tags: debbie weil)

 

Podcast: The Corporate Blogging Show

Check out The Corporate Blogging Show, the companion podcast to my book. Read the show notes describing each episode. One of my favorites is the interview with Karen Wickre (managing editor of Google’s corporate blog). Also listen to How to Write a Great Business Blog, recorded for the Personal Branding Global Telesummit.

You can listen to my interview with Edelman Digital’s Steve Rubel and a 2006 interview with Anil Dash. Anil was the featured speaker at a Sweets and Tweets event in March 2010, talking about Expert Labs and transparency in government.

ClickZ columns

Browse the 50 columns I wrote for digital marketing site ClickZ:

WordBiz Store

In the WordBiz Store, you can purchase downloadable PDFs on topics ranging from e-newsletter marketing to online copywriting to packaging and selling your content. One of my favorites is Top Copywriting Tips When You Can’t Afford to Hire a Pro [US $9.00]. Also take a look at the E-newsletter Starter Kit. It’s got a ton of useful information in it if you’re thinking of starting an e-newsletter.

Free e-books

Download 7 Tips to Write a Great Corporate Blog [PDF]. In addition to the seven tips, I cover writing for the Web and why linking is essential to effective blogging.

 

 

Download my manifesto: Beginner’s Guide to Business Blogging [PDF], one of the most downloaded PDFs from the terrific ChangeThis, a great resource for provocative thinking about all things related to marketing, business and balanced living.

 

 

 

Book Debbie to speak to your group

She makes social media deliver business results. For quickest response, fill out her speaking request form.

WordBiz Report E-Newsletter

Get a FREE copy of Why Your Blog Is Your Social Media Hub when you subscribe to my e-newsletter. >> More

>> Click here for the updated edition of The Corporate Blogging Book

 

The original and definitive guide to corporate blogging

Widely praised for clarity and smarts, the original edition of The Corporate Blogging Book, published by Penguin Portfolio, was named one of the Ten Most Insightful Books About Web 2.0 by CIO Insight and is one of the 15 Marketing Books Every Marketing Professional Should Read. Kirkus Reports called it smart, witty and accessible.

The book explains why you need a company or organizational blog - and how to launch a successful one. According to Technorati, corporate bloggers comprise 12% of the active blogosphere. Blogging is no longer optional. A blog is a next-generation Web site. A blog is the home base of your social media strategy. Think of it as the hub of the wheel.

How to buy a signed 1st edition copy (No longer available)

You can also the first edition hardcover on Amazon from third-party sellers.

An effective blog enables you to to have a two-way conversation with customers and employees, recruit Millennials looking for an open company culture, diffuse a crisis by publishing your side of the story and -- perhaps most crucial -- shape the conversation online around your brand. 

What you get in the book

Learn what to write about; how much time will it take; how to handle critical feedback; how to measure the ROI of blogging. Get ideas from smaller company blogs. Learn why - or why not - your CEO should blog. The back of the book is filled with resources, from sample blogging guidelines to blog design tips.

Learn from Big Brand corporate bloggers like Dell, GM and Google as well as small businesses. Get specific tips on how to develop a credible, authentic (writing) voice that engages your readers and turns them into fans -- if not customers. 

Also available in a UK edition, Chinese and Italian

I published the China Blogging Tour about my book tour in China following publication of the Mandarin Chinese edition in 2007.

 

The book is available in a UK edition in softcover.

 

In Italian it is titled Blog in azienda.

 

 

 

What readers are saying


- Mark Drapeau, Director Public Sector Engagement, Microsoft (Sept. 5, 2010)

Debbie, I first read your book shortly after it came out and it became my blogging bible. In fact I highlighted so many excerpts and turned down the tops of so many pages that I had to start turning up the bottoms. It now looks like one of my Seth Godin books! After two years of blogging for my business I am going back to implement a few things I re-learned from you. Don't make us wait too long for your next book!
- Michael Gibbons, CEO Buttons of Hope (Oct. 20, 2008)

Though blogs may not always yield immediate results, they can be part of a "halo effect" that ultimately gives a business a bigger online presence, says Debbie Weil, a corporate blogging consultant and author of The Corporate Blogging Book.
- Quoted in The Washington Post (Aug. 25, 2008)

 

WordBiz Report E-Newsletter

Get a FREE copy of Why Your Blog Is Your Social Media Hub when you subscribe to my e-newsletter. >> More

 

Book Debbie to speak to your group

She makes social media deliver business results. For quickest response, fill out her speaking request form.

>> Click here to contact Debbie about speaking   >> Click here to visit Debbie's new site VoxieMedia.com

One of the Most Influential Women in Technology

Debbie Weil is an international speaker, author, veteran blogger, marketing strategist and Web pioneer. She was named one of the Most Influential Women in Technology by Fast Company and a DC Top 100 Tech Titan by Washingtonian.

For the past 10 years her company, WordBiz.com, Inc., has worked with a range of clients from GlaxoSmithKline and HP to the American Camp Association and the Maryland Association of CPAs. Her focus has been content and social media marketing and, specifically, how to launch a successful corporate blog.

In 2011, she founded Voxie Media to focus on e-books and entrepreneurial publishing (the natural next step after blogging) for business authors. Voxie is a boutique publishing imprint for business leaders and content creators with kick-ass ideas and a social mission. Voxie also provides consulting to navigate the new world of self-publishing. 

Debbie is the author of one of the first and most definitive books about business blogging, The Corporate Blogging Book (Penguin Portfolio). She self-published the updated e-book edition for Kindle.

Debbie has a gift

Debbie helped GSK launch the first blog within Pharma. She has a gift: helping clients leverage this new channel because she was a pioneer in creating this channel...
- Steven L. Burton, former VP Marketing GlaxoSmithKline Consumer Health

It's the content (stupid)

Her focus is content: how to write a great blog, how to attract followers on Twitter with cogent Tweets, how to launch and maintain a useful, compelling Facebook page. And how to do this with a strategic mindset and to get business results.

>> Media Kit (download high-res photos)

>> Short Bio (for speaking and conference materials)

>> In the news (quoted in)

Based in Washington DC, she is a sought-after keynote speaker and workshop leader who provokes her audience to think about the mindset before the toolset. The social media mindset comes first. Can you and your organization be open, transparent and collaborative? Can you accept a bit of critical feedback? If yes, you're ready to jump into social media and learn how to use the toolset, including Twitter, a blog, Facebook and LinkedIn.

Internal presentation for Elli Lilly

"Obviously expert in Social Media constructs, Debbie disarmed our client's executives with her easy going style, self-deprecating humor and quick wit." - David Milliken, Blueline Simulations

Keynote in Dubai

"Your (keynote) was amazing." - Kosta Petrov, Conference Director for The New Media Event

Personal branding for over-50s

She also does one-on-one coaching - and has a soft spot for 50-somethings who want to jump on the social media bandwagon and are not sure how to get started.

Blogger and cupcake lover

A card-carrying member of DC’s Digerati for over 15 years, she blogs for the Huffington Post and has been blogging on her own site since 2003. She is also the producer of the popular cupcake and social media event series, Sweets and Tweets.

Author of The Corporate Blogging Book

She is the author of the original and definitive book about corporate blogging, THE CORPORATE BLOGGING BOOK. The updated edition is available for immediate download to the Kindle, iPad, smartphones (including Android), Mac and PC.  Mashable names her as a top nonfiction author who can be found on Twitter. Her book can also be found in a UK edition, in Italian and in Mandarin Chinese.

Top 100 Tech Titan

Washingtonian Magazine named her a DC Top 100 Tech Titan and she is one of DC's Top Twitterers with more than 11,000 followers @debbieweil.

Speaking engagements all over the world

Debbie has keynoted and spoken at conferences and events in the U.S., Canada, the UK, Europe, the Middle East and China, parsing the implications of Web 2.0 for thousands of marketing, communications and PR executives.

Quoted in

She has been quoted on the topic of corporate and CEO blogging in The Wall Street Journal, The New York Times, Fortune, Business Week, CNN.com, The Guardian and numerous other publications. She has been interviewed on NPR's MarketPlace [listen to audio].

Bonafides

Debbie has a unique background as a journalist with corporate marketing experience. Following a career as a reporter and editor for several leading U.S. newspapers, including the Atlanta Constitution and Roll Call, she worked in marketing for Network Solutions, Inc., the original dot com company. 

She holds a global executive MBA from Georgetown University, a Masters in Journalism from the University of Wisconsin and an undergraduate degree in English from Harvard.

Online since 1992

She's been online since 1992. She launched her first Web site in 1995. Check it out on the Way Back Machine (it takes a few minutes to load).

Contact

To book a speaking engagement or for consulting - or to interview her - call her directly on her mobile at 202.255.1467 Eastern.

WordBiz Report E-Newsletter

Get a FREE copy of Why Your Blog Is Your Social Media Hub when you subscribe to my e-newsletter. >> More

 

Book Debbie to speak to your group

She makes social media deliver business results. For quickest response, fill out her speaking request form.

New! Updated Edition

The Corporate Blogging Book

Download the new, updated edition of The Corporate Blogging Book. You’ll be reading it in 30 seconds on your Kindle, iPad or Smartphone.  >> More

Reviewers Say...

Smart, witty and accessible.

- Kirkus Reports


Rock-solid advice and examples… Weil deftly shows how to avoid the pitfalls

- Chris Anderson, Author of The Long Tail


The original and definitive book on corporate blogging.

- The Social Enthusiast (August 2009)


The Best Business Blogging Book

- John Moore, Brand Autopsy


November 2008 -  Named one of ten insightful Web 2.0 books. Click #8.

- CIO Insight


Open this book to any page and you’ll discover ideas you can use…

- Seth Godin, author of Linchpin and 11 other bestsellers


This is *the* book smart businesspeople should read to understand the ins and outs of blogging.

- Dan Pink, Author of A Whole New Mind and Johnny Bunko


One of the best books around for novice corporate bloggers. Witty, entertaining and informative.

- Blogger review (April 2009)


This compact yet comprehensive encyclopedia of corporate blogging lucidly explains why blogging should be part of any customer loyalty strategy.

- Jackie Huba, Author of Citizen Marketers


I loved the conversational and organic nature of the book… impeccable research and flawless writing style.

- Kip Meacham on Amazon


Debbie, you’ve worked very hard to help corporate America understand social media. Nice job!

- Dr. Nora Ganim Barnes, Dir. UMass Center for Marketing Research


How to book Debbie for speaking

The quickest way to reach me is to fill out my speaking request form. My fees are typical for an experienced and internationally-recognized speaker. I can usually get back to you within 24 hours.

Mailing address

Debbie Weil | WordBiz.com, Inc.
P.O. Box 786
Stonington, ME 04681

Phone and fax

Mobile: 202.255.1467
Land: 207.348.3022

If you are a reporter

Note: if you are a reporter on deadline, please call my mobile.

Speaking requests

For quickest response, use my speaker request form.

WordBiz Report E-Newsletter

Get a FREE copy of Why Your Blog Is Your Social Media Hub when you subscribe to my e-newsletter. >> More

 

Book Debbie to speak to your group

She makes social media deliver business results. For quickest response, fill out her speaking request form.