In-house and public workshops
My workshops emphasize the what, why and how of social media. I make the case for why your organization needs to adopt a social media strategy. I show you how the pieces of the social media puzzle fit together (your website, a blog, Twitter, Facebook, Flickr, YouTube - and don’t forget email) and how they can be tied in to your other marketing communications - both online and off. I make clear what business results you can expect from a social media program. These are hands-on sessions with lots of interactivity for attendees, including instruction on how to write a great blog and how to Tweet like a pro.
Image by Adam Roades
Solving the Social Media Puzzle
Social Media 101
Corporate Blog Training
I help clients set up a blog as the focal point of a broader social media strategy. I work closely with clients on the writing and editorial direction of the blog. It’s all about creating delicious, useful content to attract buyers and fans.
Think of a blog as your home base online. It’s the hub of the wheel. From your blog you offer links to your Twitter stream, a Flickr page, your YouTube channel, a Facebook page, a SlideShare page and more.