In a survey of 259 interactive marketers, Forrester Research found that 49% say they have no plans to use blogs in the next year.
Because email and search engine marketing are working fine. And because they don’t have the resources to dive into emerging media — which includes RSS, wikis and podcasting, including blogs.
As with all surveys, take the results with a grain of salt. But I think there’s an underlying truth here… those of us immersed in the new media/social media space tend to be myopic about what mainstream marketers are thinking and/or doing.
Still, I maintain that blogs are really just next-generation Web sites. Every company will have a blog-like (interactive, two-way) component on their home page a couple of years from now. And the word blog may not be used.
[via Church of the Customer]