by Debbie Weil | Aug 24, 2009 | Books, Uncategorized
I’m a fan* of Michael McLaughlin’s previous work (he’s co-author of Guerrilla Marketing for Consultants) so I was predisposed to like his new book Winning the Professional Services Sale. However, my heart sank at the long, jargon-y title and...
by Debbie Weil | Aug 11, 2009 | Books, Uncategorized
Psyching yourself up to jump off a cliff into water twinkling below you shout “1,2,3, Go… ” I feel the same way as I contemplate jumping into regular blogging after being lazy and sporadic and reliant on 140 bursts on Twitter. So here goes; this is...
by Debbie Weil | May 29, 2009 | Books, Stats & Studies, Uncategorized
Very cool. Based on the social technographic framework laid out in Groundswell.This is also cool because it illustrates how you can market with useful sharable “content” and sell without (being too obvious about) selling. Note the link to the $749 report...
by Debbie Weil | Apr 9, 2009 | Books, Corporate Blogging, Social Media, Uncategorized
If you’re over 40 (or 50, like me), you may think a new book titled Me 2.0 and written by 20-something Dan Schawbel is not for you. Think again. Especially if you’re a baby boomer, over 50 and heading into the home stretch of what you hope will be a...
by Debbie Weil | Feb 22, 2009 | Books, Uncategorized, YouTube
Did I not say that 2009 will be the year of video? It’s easy to create one (far easier than creating a podcast), easy to upload, easy to share. Watch below as David Meerman Scott launches his new book, World Wide Rave, in this terrific video just posted to...
by Debbie Weil | Feb 3, 2009 | Books, Uncategorized
David Meerman Scott’s new book, World Wide Rave (to be published March 3, 2009), is a gem. He kindly sent me a galley copy. It’s a small book (the new new thing in biz books) and beautifully designed by the talented Doug Eymer, who has also created...
