by Debbie Weil | Jan 23, 2004 | In the News, Uncategorized
I did a great interview with Joan Stewart, aka The Publicity Hound, in which she reveals the formula behind an e-newsletter that consistently SELLS your products or services. Read it here. Here’s Part I of my article: Adding up the 3 C’s (Content,...
by Debbie Weil | Jan 14, 2004 | Stuff, Uncategorized
I hope so. Despite contrarians who think blogging is a lot of blather, I’m convinced blogs are here to stay. Why? A blog is an elegant self-publishing (or content management) tool. A blog can turn the most static of business Web sites into a dynamic marketing...
by Debbie Weil | Jan 14, 2004 | Stuff, Uncategorized
Interesting quote from the Jan. 5 Online Publisher’s Association’s newsletter (thanks to Anne Zieger for passing this along): “In many ways 2003 was the year of the blogger, with weblogs taking center stage as a new and powerful publishing medium...
by Debbie Weil | Jan 6, 2004 | In the News, Uncategorized
Lots. Exactly how this new law will affect legitimate e-newsletter publishers is not entirely clear. Tune in to a JIT (just in time) teleseminar to learn what changes you may need to make in your From and Subject lines, your sign-up process, your unsubscribes,...
by Debbie Weil | Jan 3, 2004 | In the News, Uncategorized
Yup, I’ve been out of the loop and (happily) unplugged over the holidays. Here’s the most recent issue of WordBiz Report if you’re looking for some useful freebies. You can download a “Year-End Email Marketing Review” as a PDF. Happy New...
by Debbie Weil | Dec 15, 2003 | In the News, Uncategorized
I’ve been touting the advantages of adding audio clips to your site or emails to humanize them. But how do you know where to draw the line between effective and over the top? Judy Gombita sent me the following link: CLICK HERE to hear a holiday audio message...
