A small minority of Americans – 7 percent – according to a March 2005 study by CNN, USA Today and Gallup (as reported in eMarketer) So the wave is still cresting. Most of the attention thus far is on political blogs. Blogging as a business communications tool is still in its infancy. Good to get a reality check now and again. (Note: open access to the eMarketer article until March 31, 2005.)Tx to Sandy Gibson for the pointer.
Related Resource
An article from Wharton Business School’s Knowledge Center on Weblogs are here to stay, but where are they headed? Thanks to Linda Abraham for the pointer.