It will be interesting to see how many CEO bloggers (and corporate blogs) step up to the plate and talk about lay-offs and downsizing. Here’s an Oct. 15, 2008 post by Tesla Motors CEO Elon Musk which does just that, although in a bit of corporate-speak: “There will also be some headcount reduction due to consolidation of operations.”
The NYTimes makes the point yesterday that this is particularly effective when it is done on the offensive: In Era of Blog Sniping, Companies Shoot First. I hope PR companies are writing proactive CEO blogging into their crisis communications plans for clients. It just makes good sense.
Anyone know of other examples of CEOs (outside of the Silicon Valley cool set) blogging about lay-offs?
