I picked up Jack Welch’s new book, Winning, over the weekend and have thoroughly enjoyed it. It’s a quick read. More important, it’s written in blog-speak! I.e. in a surprisingly informal voice. Turns out Jack “talked” the book and, with a lot of help from wife Suzy (former editor of Harvard Business Review, etc. etc.), got it organized and down on paper. Here’s an interesting Q & A with Welch that explains the process. Hmmm… could this be a new trend? Blog writing style seeping into mainstream publishing?? Perhaps another reason for CEOs and top execs to think about writing a blog. Press a key, do a few edits… and you’ve got a book.
