New from BusinessLogs is a short white paper with style tips on writing a business blog. It’s a 101 guide but worth a right-click to get it. The BusinessLogs folks sensibly point out one key difference between personal vs. business blogs: once you start writing a corporate blog it’s hard to stop. Kind of looks like a failed initiative.
“… a business site, by starting a blog, is starting a relationship that it won’t be easy to get out of. Personal sites, while part of this ever burgeoning prevalence, fall by the wayside all too often… “
Hmmm… these guys need an editor – ever burgeoning prevalence??