I’m working with BrainBox here in Washington D.C. to create an audio cassette/CD of my e-newsletter seminar. They were a few days late in getting me a copy of the recording. No big deal. But instead of saying, “Oh, we’ve just been busy,” they dropped off the CD at my office along with a cool BrainBox travel mug, a pad of their BrainBox paper AND a written note apologizing for the delay. What a great idea! In these days of e-everything, delivering something tangible to a customer (especially a handwritten note) may be your best marketing tactic. Thanks BrainBox!
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