A new email marketing study by Quris says that consumers can’t engage in more than 10 – 20 email relationships at a time. If your company is not in this “trusted inner circle” whose emails are being read, you’re outta luck. I suspect the same thing holds true for B2B email relationships. Be honest, how many e-newsletters or blogs do you read consistently? If you pick up a new online information source and really start paying attention to it, you’re likely to drop another, right?
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