And the Subject Line winner is…

by

EmailLabs tested 3 Subject Lines for the March issue of The Intevation Report (their company newsletter).

A. Using Link Click-Through Tracking to Segment Your List
B. 3 Tips to Improve Your Newsletter’s ROI
C. Build Your List Through “Piggy-Back Marketing”

And the winner was…

Hint: there’s a numeral in it. Their conclusion? It was simple, conveyed the benefit of opening the message and required no “translation” on the part of the recipient.

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