Blogging your expertise

Are you an expert? By one definition, you are after at least 10 years of sustained experience in your field. But are you being acknowledged as an expert? You’ll know when you: get interviewed by the media; receive awards or honors; are invited to speak at...

Should e-newsletter publishers blog?

Chris Knight of Ezine-Tips makes a good case that, yes, a blog makes sense even if you’re already publishing an email newsletter. He also points out you can create an RSS feed for your e-newsletter. This is something I’m working on. Read his article,...

800 (unmuzzled) Microsoft bloggers

You might have heard about Scobleizer, a blog written by Microsoft employee Robert Scoble. He describes himself as an evangelizer on the Windows team. Scobleizer is one of the best-known “thought leadership” blogs in the techie blogosphere. It’s also...

What is social media?

I confess to puzzling a bit over this term when I heard it recently. Here’s a clear explanation in a recent article about BlogOn: “technology that enables online interactive exchange among users.” By that definition, blogs or Weblogs are a subset of...

Tune in (free) to BlogOn 2004

Still curious about RSS and blogging for business… and what it might mean to you? Tune in free tomorrow, via Webcast, to BlogOn 2004, a conference on business Weblogs at UC Berkeley’s Haas School of Business – July 22 – 23. Note: you need to...

Reader interaction with a blog

Comments are out. Trackbacks are in. Here’s what I mean: a lot of bloggers have “turned off” the Comments link on their blogs. It was a nifty way to interact with your readers. But spammers quickly caught on. Unless the comments function is...