by Debbie Weil | Mar 8, 2010 | Books, Corporate Blogging, Social Media, Uncategorized
As the publisher of a brand new e-book edition of The Corporate Blogging Book I’ve had a blast commissioning a new cover from 1106Design as well as working with e-book guru Joshua Tallent who formatted the manuscript for Kindle (and for the iPad). I’ve...
by Debbie Weil | Mar 3, 2010 | Corporate Blogging, Uncategorized, Writing
For all the hype (yes, some of it from me) about the potential of a corporate blog to connect with and motivate your customers, the fact remains that many corporate or organizational blogs are, er, dull. They talk about… themselves. Us. Our product. Our service....
by Debbie Weil | Feb 16, 2010 | Social Media, Twitter, Uncategorized
So how do you discuss that which cannot be discussed in polite conversation? Namely, obesity. Southwest Air even uses the words “delicate policy” to describe how employees should handle a supersize passenger who requires two seats. The incident this week...