Free guide to Weblog writing style

New from BusinessLogs is a short white paper with style tips on writing a business blog. It’s a 101 guide but worth a right-click to get it. The BusinessLogs folks sensibly point out one key difference between personal vs. business blogs: once you start writing...

Corporate fear of blogging

You won’t get fired. Really. Not if you blogwrite, er, right… um, correctly. Microsoft’s Robert Scoble rants about the fear of blogging… and how to get over it. First convince yourself. Then convince your boss – or your board if...

Step 1: Find your blogging voice

Yup, you can blog your way to the top. Might have been far-fetched a year ago. Maybe even six months ago. But CEOs from Australia to the U.S. and a dozen countries in between are starting to blog. It’s a way to speak directly to your customers, your competitors,...