Surprisingly not-out-of-date is James Horton‘s 9-page PDF, “Marketing and Blogs: What Works” (apparently written in 2003). Download it free here. Among his key points… There are three ways to approach blogs as a marketing strategy: “Write a blog yourself, market through bloggers or advertise on blogs.”
Popular articles
- The Big List of Big Brand Corporate Blogs
- What Is a Badge and Why Do You Need One?
- How to prepare an Ignite or TED talk
- Not a Full-Length Book? Write a Kindle Single Instead
- Million Dollar Consultant Alan Weiss Says Social Media Is a Waste of Time for Consultants
- IBM’s Employee Blogging Guidelines
- It’s free, it’s viral, it’s Seth Godin’s The Bootstrapper’s Bible
- Microsoft’s Employee Guidelines for Successful Blogging
- The Lost Art of Writing With a Fountain Pen
- Reflections on My 65th Birthday
Recent articles
- Your Gap Year – What’s Stopping You?
- From Stomach Doctor to First-time Author: the Inside Story
- Protected: 5 Writing Strategies That Crush Writer’s Block and Guarantee Success
- Acting “As If” Your Writing or Speaking Makes a Difference
- When Depression Creeps In Like the Fog
- Reflections on My 65th Birthday
- Running the New York Marathon vs. Writing a Book
- Why Your Blog Is the Hub of Social Media Marketing
- The Big List of Big Brand Corporate Blogs
- Only 12% Are Corporate Bloggers, According to Technorati’s State of the Blogosphere Report