Big pharma GlaxoSmithKline is blogging in French. More later on the content of the blog after I get a chance to read it more closely. GSK’s Director of public affairs is coordinating the blog with the chairman. Thanks to Fredrik Wackå and Steve Rubel for the link. Fredrik notes that pharmaceuticals are “one of the industries that (have) always been among the most careful and
conservative in terms of market communications. But now they’re
blogging. In Europe. Amazing.”
