Run don’t walk to Nick Usborne’s Excess Voice site to grab your free copy of his new e-book, Writing for the Web: 7 Challenges Every Writer and Copywriter Faces.
It’s 35 pages and nicely illustrated with screenshots. And of course written in Nick’s inimitable style. I like Challenge #2 — How to write for a site’s three audiences: the company behind the site, visitors to the site… and search engines. A great read and a keeper.