Looking for a template you can copy or use as a starting point to create guidelines for employee blogs? You might start with Michael Hyatt’s Corporate Blogging Rules. He created them for employees of Thomas Nelson Publishers. (Michael is COO.) They sound sensible and lawyerly. Of note, Thomas Nelson has created a BOC (blog oversight committee) and is encouraging employees to blog. The rules underlie the launch of the company’s blog aggregator site. Note that Microsoft has an aggregator page featuring the latest postings from 1,443 employee blogs. I suppose aggregating blogs, even within your own company, is a bit like herding cats. But it does send a clear signal that an employee’s blog, however independent in voice and spirit, represents your company at some level.
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