Yup, you can blog your way to the top. Might have been far-fetched a year ago. Maybe even six months ago. But CEOs from Australia to the U.S. and a dozen countries in between are starting to blog. It’s a way to speak directly to your customers, your competitors, the media, analysts… or to anyone else in the corporate blogosphere.
COO of Sun Microsystems’ Jonathan Schwartz calls his blog “a platform from which to lobby, network and even influence sales.” A blog, he says, is “a must-have tool for every executive.”
So let’s get started… what’s your blogging voice? How do you find it? Do you dare??